About the Role
We’re seeking a Marketing Executive to promote our platforms globally, manage partner relationships, and help develop a partner prioritisation framework to support growth. Reporting to the Marketing Director of Sport 24 & Studios, you’ll gain hands‑on experience supporting the development of the marketing strategy, planning, delivering and measuring global marketing campaigns.
Key Responsibilities And Accountabilities
Partner Marketing
* Manage day‑to‑day relationships with Carrier, Rights Holder, and Connectivity partner marketing teams – providing support, materials and activation ideas.
* Collaborate with the Marketing Director and Commercial teams to develop and execute a partner prioritisation framework focused on retention and growth.
* Work with the Marketing Director on proposals for measurable joint marketing campaigns and own the delivery of activations to drive consumer reach.
* Support partner acquisition and onboarding through tailored marketing materials and targeted digital campaigns.
* Manage and maintain the partner portal (Frontify), ensuring timely distribution of monthly marketing assets.
* Coordinate regular marketing workshops with key carrier partners to strengthen collaboration and increase consumer reach.
* Collaborate with the creative team and Marketing Coordinator to develop essential monthly partner assets, toolkits and campaign collateral.
* Track, report and analyse partner marketing performance to produce insights and educate potential customers on value.
* Optimise partner marketing activity using data‑driven insights to improve passenger engagement & viewership.
Campaign Delivery & Project Management
* Collaborate with channel presentation, programming and creative teams to plan and implement regular content highlights and promotions, ensuring timely delivery and alignment with Sport 24 brand and rights holder guidelines.
* Support and execute multi‑channel marketing campaigns, managing budgets and delivery to generate leads, educate audiences and grow consumer reach.
* Collaborate with comms on PR initiatives, including press releases, interviews, partner spotlights & paid media initiatives.
* Review, manage and optimise CRM (Hubspot) to develop an effective lifecycle marketing strategy for leads.
* Manage Sport 24’s digital presence, including website and social channels, and work closely with the Sport 24 Marketing Coordinator and digital team to develop a digital strategy.
* Maintain and support evolving brand guidelines and tone of voice, in line with product and platform developments.
Reporting & Optimisation
* Optimise current marketing processes and identify new lead generation opportunities for the Commercial team.
* Support the Brand Partnerships team on the execution of the bi‑annual brand uplift passenger surveys.
* Collaborate with the Marketing Coordinator to track and report key performance metrics, producing quarterly reports highlighting successes and growth opportunities, including a partner engagement analysis.
* Explore and utilise AI tools to make marketing efforts and reporting more efficient.
Event Planning & Execution
* Work with the Marketing Director in planning and delivering major industry events and trade shows, including PR and digital activity.
* Produce post‑event reports evaluating performance and identifying key benchmarks.
Skills And Abilities
* Outstanding written and verbal communication skills, with a talent for storytelling.
* Proficient ability to deliver and evaluate effective marketing activities.
* Proactive self‑starter who can prioritise and manage multiple projects and partners with conflicting priorities, with creativity, efficiency and impact.
* Strong communication, collaboration and prioritisation skills.
* Interest in latest marketing trends, including AI & automation tools.
* Confidence in contributing creative ideas across different business functions.
* Diligence and strong attention to detail.
Knowledge And Experience
* Strong and varied marketing experience delivering impactful campaigns.
* Ideally experience working on B2B & B2C marketing campaigns.
* Clear understanding of different marketing channels and CRM tools.
* Previous experience working with senior stakeholders and partners.
* Comfortable in a fast‑paced, varied environment.
* Genuine passion for sports, media & marketing.
Working Conditions
* This is a permanent position.
* The role will be based at Chiswick Park, with some flexibility on remote working as appropriate.
* Working hours are 9:00 – 17:00, Monday to Friday.
* May be required to attend and travel to locations, including other IMG buildings and meetings.
* Unsocial hours may be required, including evening and weekend work, when working to a campaign deadline or in the lead up to/during a broadcast or production, as dictated by the demands of the business schedule.
* Adapting to new systems and technology where appropriate.
TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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