Brief Overview
It’s an opening with a firm that sits at the crossroads of health, education, and social care – helping professionals and providers deliver better outcomes through innovation, training, and technology. They’re now hiring their first-ever senior marketer who can define their digital strategy, and build engagement across the education and care communities.
It’s not your average marketing role. This is a chance to build a brand that’s changing lives, blending tech, data, and purpose to improve outcomes in the care sector.
They’re pioneering, entrepreneurial & not too big where you’re lost in the noise & not too small where things move at snail pace. Just the sweet spot where you can see truly see the value you add.
The role
It’s hands-on with a lot of freedom, very little micro-management, and genuine scope to make your mark with a firm that tends to set the trend which others follow. It is mainly B2B, with some B2C the audience is the education sector, primarily schools, colleges, local authorities as well as public-sector bodies.
The role has a strong digital bias, and you’ll hone a comprehensive marketing strategy aligned with their objectives (brand, acquisition, retention, revenue growth). In short, you’ll define & execute a unified digital marketing strategy focused on measurable growth across SEO, PPC, and performance channels.
You’ll also monitor marketing KPIs (traffic, conversion rates, lead volume/quality, cost per acquisition, ROI) & oversee content marketing (blogs, case studies, white papers, video), website/inbound marketing improvements, email marketing and automation.
There are different brands in the business, and you will look at refining their marketing tone & voice, ensuring consistent messaging across all channels. In addition to, overseeing brand management, corporate communications and presence at industry events, webinars, and conferences.
Who we’re looking for:
Proven experience (5+ years) in a senior marketing role with responsibility for SEO and PPC in a B2B (or professional services) environment in either SaaS, healthcare, or consumer based sectors.
You’ll need experience of SEO/PPC analysis of data trends, data analytics, data integration and using these data points to shape and curate strategy and marketing performance.
The best fit will be someone who is an experienced & data-driven marketer, who can combine strategic leadership with hands-on expertise in performance marketing, ensuring every campaign is measurable, optimised, and aligned with revenue goals.
You’re also brand builder who can translate complex technology or services into messages that connect emotionally, especially within purpose-driven sectors like care and education. You’ll enjoy the autonomy to experiment, improve, and grow, without being told how to do your job.
What’s on offer
A true leadership role in a growing, purpose‐driven organisation making real impact in health, education, and social care. It will give you the freedom to shape how things are done & could be the role that reminds you why you love marketing.
It’s hybrid, in the heart of Brum, a salary of c£60,000 and a real opportunity to build and scale a marketing function, with autonomy and influence. In addition to a collaborative culture where innovation, excellence, and human-centred outcomes matter.