Overview
Department Supporter Engagement Team, Income & External Affairs Directorate
Application closing date 29/10/2025
Location Hybrid: Turn2us London Hub (Hammersmith) & homeworking
Turn2us is a national charity tackling financial insecurity and its structural causes. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.
As the Supporter Engagement & Legacy Manager you will play a key role as we seek to reignite our legacy marketing programme and grow overall individual giving income to help ensure long-term support for those facing financial difficulty. You will be responsible for the project management and implementation of all supporter engagement activity, acquisition, and legacy marketing activities, ensuring all activity is optimised and campaigns include enhanced digital and social media content.
Reporting to the Co-Heads of Supporter Engagement and managing the Supporter Engagement Officer, you will develop a multi-year plan to rebuild legacy income and a pipeline of legacy supporters, including re-engaging the EFH care home staff and major donors.
You will be responsible for supporting the strategic direction, operational plans and effective management of Turn2us’s giving programmes from individuals including appeals, regular giving and legacies, maximising net income from new and existing income streams.
The successful candidate will have experience of managing direct marketing campaigns in a charity environment as well as proven ability to manage successful legacy marketing campaigns. They will have significant experience stewarding individuals and legacy supporters and be adept at communicating the impact of donations, as well as having line management experience. The ability to make a strong case for supporting Turn2us’ key areas of work is crucial, as is an aptitude for proactively increasing acquisition and retention rates.
The post holder will also be a self-starter who is comfortable building new strategies from a relatively small pool of supporters and is experienced testing different tactics to establish the best practice for Turn2us.
If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating financial insecurity, join us and build your career with a charity dedicated to ensuring dignity and equity for all.
Please read the Supporter Engagement & Legacy Manager Job Pack for further information.
Responsibilities
1. Lead the project management and implementation of supporter engagement activity, acquisition, and legacy marketing, ensuring campaigns include enhanced digital and social media content.
2. Develop a multi-year plan to rebuild legacy income and create a pipeline of legacy supporters, including re-engaging EFH care home staff and major donors.
3. Support the strategic direction, operational plans and effective management of Turn2us’s giving programmes from individuals (appeals, regular giving and legacies), maximising net income from new and existing income streams.
Qualifications & Experience
1. Experience of managing direct marketing campaigns in a charity environment and proven ability to manage successful legacy marketing campaigns.
2. Significant experience stewarding individuals and legacy supporters and ability to communicate the impact of donations.
3. Line management experience and ability to build a case for supporting Turn2us’ key areas of work; aptitude for increasing acquisition and retention rates.
4. Self-starter with ability to build new strategies from a small pool of supporters and experience testing tactics to establish best practices.
Benefits & Working Arrangements
Turn2us offers 25 days annual leave per year (pro-rated for part-time staff). In the joining month you will receive additional days up to a maximum of 30, plus bank holidays. The charity also offers 2 volunteering days per year.
Flexible working patterns in terms of hours and remote working. All employees are contractually required to work from the office a minimum of 4 days a month. Some roles may require more frequent office presence, to be agreed with the hiring manager on start date.
Application & Equality
1) You will then be asked to submit personal details including diversity data. All diversity data will be treated as confidential. Those involved in the selection process will NOT have access to it. The information given by candidates will be solely used for the purpose of improving the recruitment process.
2) As part of the recruitment process, you will be asked to complete questions around yourself which are linked to the requirements for being successful in this role.
3) The closing date for applications is 11:59pm, 29th October 2025.
Please let us know if you will require any special provision as a result of any disability should you be called for interview.
Turn2us is an equal opportunities employer and welcomes applications from members of all communities. It is committed to equality of opportunity, inclusion and diversity. We encourage and welcome applications from all parts of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
If you join us at Turn2us, you will start on 25 days annual leave per annum (prorated for part time workers). Each year in the month you joined, you will receive additional years leave up to a maximum of 30 days. On top of this you will receive bank holidays. The charity also offers 2 volunteering days per year to allow staff to gain experiences and skills outside of work for example at a food bank or becoming a trustee at another charity.
We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are contractually required to work from the office a minimum of 4 days a month. Some roles may be required to be in the office more often than this and this will be agreed with the hiring manager upon starting at Turn2us.
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