The Opportunity: Digital Content Strategist
Contract: Permanent
Location: Cannock
Briggs Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying.
The Impact you will have:
Define the Group's website content strategy
* Website content strategy, both briggsgroup.com, briggsequipment.co.uk and .ie
* Development of strategy for Briggs Group subsidiary websites, either directly or with oversight by agreement
* Maintenance of required technical SEO characteristics, either in-house or via supplier support
* Improved content profile, boost our performance for complementary products that support our primary materials handling offering
* Traffic reporting; Dramatically enhance our understanding of activity through reporting via Google Analytics, Google Search Console, Google Ads.
Online Promotion and PPC Strategy
* PPC (Pay-per-click) advertising, e.g. Google Ads, including remarketing strategy, for all Group activities
* Investigation and proposals for the use of other online promotion opportunities e.g. LinkedIn Ads
Future Development
1. Functionality development e.g. Live Chat, configurato...