Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!We are currently looking for a Social Media Manager (TikTok Focus) who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with our in-house Social and Creative teams, your focus will be on growing awareness and engagement across our organic social media channels, with a strong emphasis on TikTok and secondary focus on Instagram. In this role, you will combine your passion for social-first storytelling with your ability to independently create scroll-stopping content that resonates with our audience and furthers our message of sexual happiness.
What you will do
1. Lead the day-to-day management of our organic social channels, with a primary focus on TikTok and secondary focus on Instagram.
2. Plan, create, and publish engaging social content, including short-form video, Reels, carousels, and stories.
3. Independently film, edit, and post reactive and planned content, confidently appearing on camera where appropriate.
4. Write on-brand captions and schedule content informed by performance data and platform best practices.
5. Support product launches, brand campaigns, partnerships, and evergreen storytelling across social channels.
6. Pitch bold, social-first ideas and explore new formats that push creative boundaries.
7. Monitor platform trends, cultural moments, and competitor activity to inform content strategy.
8. Actively engage with the community through comments, DMs, and mentions in a timely and authentic way.
9. Track and analyse channel performance, sharing clear insights and recommendations with stakeholders.
What you should bring
10. 3+ years’ experience in a social media role, either agency-side or in-house.
11. Strong understanding of TikTok and Instagram, including content formats, trends, and algorithms.
12. Solid experience using social analytics to inform content and strategy decisions.
13. Ability to work independently with a high level of ownership and accountability.
14. A passion for content marketing and finding creative, unexpected ways to tell brand stories organically.
15. Native or fluent English with excellent written and verbal communication skills.
16. Willingness to travel occasionally, nationally or internationally, as required.
What we can offer you
17. A competitive salary that values your skills and expertise, because we know you deserve it.
18. Secure your financial future with a comprehensive pension scheme, so you can enjoy peace of mind knowing you are taken care of.
19. Keep your mind and body in top shape with a health cash plan and gym discounts, with £15 a month towards the gym of your choice.
20. Treat yourself and your loved ones with our generous staff discounts and be rewarded for your hard work with our fantastic annual bonus scheme.
21. Work with a company that cares about your well-being and success and join our supportive and dynamic team.
22. Stay secure at work and at home with a complimentary 1Password Family account, allowing employees to invite up to five family members to join and manage passwords and sensitive information safely and easily.
Our interview process
23. CV review
24. Interview with one of our Talent Acquisition Team Members
25. Hiring Manager Interview
26. Hiring Team Interview
27. Leadership Interview
Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office).If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Our privacy policy is available here: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.