Digital Experience Executive
At Sunderland AFC, you’re not just becoming part of a football club; you’re entering a vibrant community fuelled by passion and pride. Our commitment to making a difference means you’ll engage with local initiatives that truly matter, allowing you to leave a positive impact right here at home.
You’ll thrive in an exciting, dynamic atmosphere where every day is a new adventure filled with the thrill of football and teamwork. We believe in nurturing talent, so you’ll have access to training programs and mentorship opportunities.
Our diverse and inclusive culture celebrates individuality, ensuring that every voice is heard and valued. You’ll be part of a team that unites in the spirit of collaboration and respect, making your work environment both rewarding and inspiring.
About the Communications, Digital & Marketing Team
We are an award-winning team of storytellers and digital architects within the Brand and Product Marketing department, dedicated to bringing our club’s vision to life. Our mission is to connect with fans, promote our products and initiatives, and amplify the voice of our community through innovative strategies and compelling content.
Leveraging our creativity, we utilize digital platforms such as social media, email campaigns, and our user-friendly website to keep our members informed, engaged, and excited about our offerings. Whether it's live updates during a match, behind-the-scenes insights into our products and services, or celebrating member achievements, we aim to create meaningful interactions that deepen connections and enhance the fan experience.
The Opportunity
We are seeking an experienced and dynamic Digital Experience Executive to join our award-winning team. In this pivotal role, you will be responsible for managing safc.com and enhancing the overall digital fan experience. Working across the organisation, you will ensure that our website’s performance, customer journeys, and on‑site experience support each department’s objectives and key calendar events.
Your primary focus will be on optimising the on‑site experience by designing intuitive user journeys, improving content presentation, and enhancing site performance. You will work closely with our external web agency on CX and UX initiatives, coordinate with our retail partner to deliver a seamless shopping experience, and support the development and deployment of the SAFC membership app alongside our app platform partner.
In addition, you will oversee our fan-facing help platform, used by multiple internal teams, and contribute to the development of future digital products for the club. A key part of the role involves analysing website and app performance data, providing insights and actionable recommendations to internal teams to ensure we make the most of our digital channels.
If you are passionate about delivering innovative digital experiences and want to be part of a forward‑thinking, award‑winning club, we would love to hear from you.
What We Ask For
You have at least 1 year of experience in digital product management, website management, or digital experience roles, ideally within sport, retail, media, or a consumer brand. You’re confident managing a customer-facing website daily, with a strong focus on enhancing customer experience (CX), streamlining journeys, and boosting on‑site performance. You’re skilled at working with internal teams and external agencies, translating their requirements into engaging, seamless online experiences.
You’re technically proficient, comfortable discussing CMS platforms, APIs, analytics, and front‑end behaviours with developers and IT colleagues. Your solid understanding of UX and CX principles has led to measurable improvements, and you’re adept at using tools like GA4 to gather insights and recommend practical optimisations. Highly organised and a clear communicator, you can manage multiple priorities effectively and work collaboratively across teams.
You will be required to obtain an EnhancedDBS through SAFC.
Location and Eligibility
This is a full‑time, on‑site role based at the Stadium of Light. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship for this position.
Equal Opportunity
Sunderland AFC is an equal opportunity employer. We are committed to a policy of treating all employees and job applicants equally. Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.
Safeguarding
Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club.
Importantly, safeguarding is not the responsibility of a single individual or team; it is a collective responsibility that involves everyone associated with the club. From staff and volunteers to players and supporters, each person has a crucial role in creating a safe and welcoming environment. All members of the Sunderland AFC community are encouraged to remain vigilant, follow safeguarding procedures, and report any concerns promptly, knowing that safeguarding is a shared responsibility that helps protect those most vulnerable.
Benefits
* Annual Leave: 25 days leave (in addition to public holidays), increasing to 27 days after 5 years’ service.
* Death in Service Employee Benefit: The Death in Service benefit provides peace of mind for you and your family, offering a safety net of four times the basic annual salary in the unfortunate event of a loss.
* Salary Exchange Schemes: Agree to reduce your salary through our Salary Exchange Schemes to enjoy benefits like tax savings, increased pension contributions for a larger retirement fund, eco‑friendly travel with EV Salary Sacrifice, and healthier commutes with Cycle 2 Work.
* Complimentary Season Tickets: Score two free tickets for all home fixtures, so you can kick back, cheer on the club, and enjoy all the Premier League action!
* Enhanced Family and Parental Pay: Enhanced Paternity, Maternity, and Adoption pay provide new parents with more than just statutory pay, offering additional financial support to embrace your time with your families.
* Employee Assistance Programs: Employee Assistance Programs (EAPs) offer confidential support services that go beyond just workplace wellness, providing you with access to counselling, resources, and tools to tackle personal challenges and enhance your overall well‑being.
* Free Parking: Free parking at both the Stadium of Light and the Academy of Light.
* Discounts: SAFC employees enjoy various discount packages from our partners, including exclusive offers at the Club Store.
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