Assistant Brand Manager - OTC Consumer Healthcare - Major UK Brand
* Join a global leader in the OTC healthcare market, with a portfolio of leading consumer healthcare brands
* Support the brand team on a must-stock brand available in grocery & pharmacy stores across the UK
* Collaborate with a dynamic team committed to innovation and excellence in the consumer health sector
* Lead digital marketing campaigns and content creation across multiple channels
* Fast-paced environment that continually pushes boundaries to innovate across its portfolio
* Work with commercial teams and retailers to translate insights into growth opportunities
* Excellent benefits package including 28 days holiday, private healthcare & genuine career progression
* Join a company committed to sustainability and making a real impact on global health & nutrition
Our client, a global player in the OTC healthcare market, is seeking an ambitious ABM to join its dynamic UK brand team. Boasting a portfolio of leading brands available across the world, and with a commitment to innovation and excellence, it offers innovative consumer solutions in multiple categories including pain-killers, digestive health, skincare, nutrition and allergy relief. Recognised for its cutting‑edge research and development, this company continuously pushes the boundaries to deliver high‑quality, effective solutions that improve the lives of consumers worldwide. If you're ready to advance your marketing career in a fast-paced consumer health environment, this is an excellent opportunity to develop and apply your skills while contributing to meaningful work.
As an ABM in a dynamic, busy and high‑calibre team, you’ll work alongside senior team members, supporting the development and implementation of brand strategies, and bringing consumer health brands to life, delivering engaging marketing campaigns across digital, retail and media channels, and working with internal teams and retail partners to drive growth. Your work will directly contribute to the company's mission of improving healthcare access and making a tangible difference to consumers' lives.
What you’ll be doing from Day 1
* Supporting the development and delivery of brand plans aligned to business goals and market opportunities
* Creating and managing engaging content across digital and on‑line channels, ensuring consistent brand presence and messaging
* Driving and optimising digital marketing campaigns, monitoring performance against KPIs and identifying areas for improvement
* Tracking brand performance metrics and supporting budget management to ensure efficient resource allocation
* Collaborating with sales teams and retail partners to implement brand strategies and maximise market reach
* Analysing market trends & consumer insights to identify growth opportunities and inform strategic recommendations
* Contributing to the planning and execution of marketing campaigns across multiple channels and touchpoints
What we are looking for
* Minimum of 18-24 months in brand marketing, working in FMCG, consumer health, or another fast‑moving consumer brand environment
* Strong understanding of digital marketing channels and media planning with proven ability to deliver campaigns
* Hands‑on experience developing in‑store, on‑pack or other promotional activity to drive brand growth
* Passion for brands and marketing with an intense desire to build a busy and challenging brand management career
* Proactive mindset with excellent communication and stakeholder management skills
* Strong analytical thinking skills with attention to detail, able to interpret consumer, market & shopper data and insights
* Comfortable working across multiple projects simultaneously in a dynamic, fast‑paced setting
* Proven ability to work collaboratively with teams across different functions and external partners
You’ll be part of a collaborative, fast‑paced environment that values innovation, talent development, and work‑life balance. Our client fosters a culture of inclusivity, encouraging employees to bring their unique perspectives and ideas to the table.
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