Product Marketing Manager (Octopart Engineering Solutions)
Cambridge, England, United Kingdom
Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
* Constant innovation has created a transformative technology, unique in its space
* More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
* We are growing, debt‑free, and financially strong, with the resources to become #1 in the EDA industry
Octopart is revolutionizing electronics procurement and component sourcing. As part of Altium and the broader Renesas Group, we connect procurement professionals, supply chain managers, and sourcing teams with the world’s most comprehensive electronic component database. With over 95 million parts from thousands of manufacturers and hundreds of distributors, Octopart served more than 41 million engineers, supply chain, and sourcing professionals in 2024, who rely on our platform for critical engineering decisions.
* Market‑leading technology: The most accurate and comprehensive electronic parts search engine with 2.1 million visitors per month
* Unparalleled reach: Serving procurement teams at over 30,000 companies worldwide, from startups to Fortune 500 manufacturers
* Strong growth trajectory: Part of a debt‑free, financially robust organization with resources to dominate the component sourcing and supply chain intelligence market
About the role
Play a key role in shaping the future of electronics engineering. Part of the Renesas Group, we are seeking an Octopart Product Marketing Manager focusing principally on our engineering users to strengthen our story for electronics engineers, hardware designers, and technical innovators across the industry.
As Octopart broadens its impact and elevates engineering productivity, this role is designed for someone skilled at crafting technical narratives, translating technical benefits, and connecting deeply with engineering audiences. The Octopart Product Marketing Manager will play a strategic and hands‑on role influencing product direction, go-to-market strategies, and campaign execution—driven by firsthand insights into the challenges, needs, and aspirations of engineering professionals.
This role is based on‑site at our Cambridge office. The successful candidate is expected to work from the office five days per week.
A day in the life of our Product Marketing Manager - Engineering Focus
As a Product Marketing Manager focused on engineering, you will define and communicate the technical and business value of Altium’s solutions for engineering teams, hardware designers, and R&D leaders. You’ll collaborate across Product, Sales, Marketing, and Customer Success teams to ensure our platforms address the most pressing challenges of electronics engineering and are positioned for maximum velocity in technical adoption.
Engineering‑Focused Storytelling & Narrative Development
* Create engaging stories that explain complicated technical features—such as advanced PCB design, simulation, and hardware collaboration—in a way that shows real benefits for electrical engineers, design engineers, and system architects.
* Define messaging for workflow efficiency, innovation enablement, error reduction, and integration of engineering tools.
* Lead the creation of engineering‑focused content (technical presentations, webinars, white papers, technical guides, benchmarking comparisons, and competitive battlecards against EDA platforms).
* Partner with Brand and Content teams to deliver campaigns for engineering conferences, technical workshops, university outreach, and design contests.
Product Influence & Engineering Roadmap Alignment
* Act as the voice of engineers—bringing insights on design productivity, workflow pain points, tool interoperability, and next‑gen technologies into product development.
* Work closely with Product Management to steer roadmap decisions that address engineering bottlenecks, technical feature demands, and integration with other design/manufacturing tools.
* Define use‑case‑driven value propositions for multi‑board design, real‑time collaboration, simulation, manufacturing integration, and design data management.
Cross‑Functional Leadership in Technical Marketing
* Collaborate with Sales Enablement to develop materials for technical teams (design playbooks, troubleshooting guides, integration how‑tos, technical objection handling).
* Support engineering customer and partner engagements, including early access programs, technical advisory boards, and developer‑focused events.
* Represent engineering marketing in internal strategy sessions, technical planning meetings, and executive forums on product direction.
Who We’re Looking For
* 4+ years in B2B product marketing with 2+ years focused on engineering software, tools, or platforms—preferably in electronics, semiconductors, or embedded systems industries.
* Deep understanding of electronics engineering challenges, including PCB design, workflow optimization, feature innovation, and tool integration.
* Proven experience driving product narratives for electronics engineers, hardware designers, and technical leaders.
* Strong background in technical product marketing, engineering software strategy, or design workflow operations.
* Experience with EDA tools, PCB design platforms, and engineering management software.
* Knowledge of electronics design life cycles, hardware development pain points, and future‑facing engineering technologies.
* Bachelor’s degree in Engineering, Computer Science, Physics, or a related technical field; advanced degrees or MBA are a plus.
Preferred Experience
* A background in electronics hardware engineering, design automation, or technical product development is preferred.
* Experience marketing to engineering managers, hardware designers, CTOs, and technical decision makers.
* Knowledge of Altium, other EDA platforms, and technical communities relevant to electronics design.
* Understanding of design analytics, workflow productivity, and engineering performance metrics.
Key Focus Areas
* PCB Design Innovation: Communicate solutions that help engineering teams accelerate design cycles, minimize errors, and bring cutting‑edge products to market.
* Workflow Optimization: Position tools that drive collaboration, design data control, and tool integration for technical teams.
* Design Collaboration & Integration: Articulate the benefits of real‑time teamwork, role‑based access, and seamless connection to manufacturing partners.
* Feature Innovation: Lead messaging on new simulation tools, advanced rule checks, and automation capabilities.
* Engineering Analytics: Highlight tools for design validation, productivity tracking, and project delivery metrics.
* 🌅 Pension scheme with company match up to 9%
* 🧘 nilo.health, mental health and wellbeing support
* 📚 Professional development support and resources
* 🏖 28 days’ holiday + public holidays and special leave
* 🏡 Flexible working arrangements available based on role and location
* 👶 Enhanced family and special leave
* 💪 Corporate membership rates with national gyms
* 🥪 Free lunch, snacks, and drinks in the office
* 🚗 Electric car charging stations, free office parking, bicycle, and scooter storage
What Matters To Us
* Big‑thinking in pursuit of purpose
* Diversity of thought
* Courage of conviction
* Transparency of intent
* Ingenuity of AND
* Agility in action
* Adaptability of approach
* Grit in pursuit of mission
Equal Employment Opportunity
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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