PR Strategist (B2B Tech).
With services spanning creative and marketing, strategy and PR, we help our clients make their move and our people make their mark. We are looking for an ambitious and highly organised individual who is articulate, curious, proactive and thrives in a fast-paced environment across a range of projects. Work across VCCP Roar client base, developing insights, helping to create campaigns, presenting campaign performance and deliverables to clients
Support PR, marketing and creative teams in creating timely, client-ready work that retains the established messaging/insights throughout
Develop and present in-depth strategic documents, such as market maps, competitor analyses, content audits and brand planning documents
Develop creative briefs in line with client objectives, brief the creative teams and review their output, giving feedback to help them refine their workBecome a central strategist for a number of accounts (with support from Senior Strategist/above), working towards becoming solo lead strategist for one or two accounts
Use free or VCCP Roar owned tools – including Google Trends, Moz, SimilarWeb, Sparktoro Google Data Studio, and Statista – to identify or substantiate insights, trends and campaign platforms, and identify influencers.
Act as core strategist for new business pitches by developing insights, campaign platforms, and activations, helping to keep the pitch focused and relevant
Help raise the profile of the Strategy & Planning Dept in the agency and externally i.e. through blogs, new strategy-led propositions, marketing efforts and sharing insights
Work alongside Senior Strategists on campaign research proposals, interrogating the client to understand their aims and using different research methodologies and questionnaire styles to achieve the data they need, analysing and presenting key messages back to the client
Produce all documents in a good quality of writing, with clear structure, simplicity of language and relevant word choice
Use data and insights to develop, target, optimise, and measure campaigns spanning the full customer journey
Use and apply different planning methods, VCCP Roar's offerings, comms components and terminology to meet client expectations.
Participate in our training programme – Never Stop Learning, both learning and sharing best practice as appropriate
You are a confident and analytical thinker who uses insights and expertise to improve our clients’ communications and play a regular role in advising them. With a day-to-day focus on research and analysis, you deliver research summaries, key messages and campaigns that are rooted in strategic market, audience and brand understanding.
strategic guide for PR & Marketing account teams
…expert in B2B technology & business decision-makers
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity.