This is a high-impact role for a strategic leader who thrives on variety and can manage multiple projects within a fast-paced commercial environment.
Role
The Head of Marketing will play a key role in driving and developing the Marketing function and strengthening Sepura’s presence in the market. You will:
* Drive the company strategy, vision and values internally and externally
* Develop and implement strategic multi-channel marketing plans and brand strategy to align with business growth objectives
* Deliver a mix of strategic vision and day-to-day execution
* Drive the planning and promotion of sales activity based on market analysis, product solutions portfolio and customer research
* Manage the internal and external communications strategy including media monitoring, and analysis. This includes the planning and execution of public and analyst relations strategies.
* Create compelling messaging that both elevates and creates greater awareness of the brand to customers and the wider market.
* Ensure the effectiveness of social media, content and digital marketing campaigns, both locally and internationally.
* Manage and develop cost effective relationships with external agencies and media partners.
* Ensure high-quality communications both internally and externally
* Become knowledgeable on Sepura’s product portfolio to maximise the impact of marketing activities
* Develop and lead demand generation campaigns from thought leadership to market qualified leads that are progressed by the sales organisation.
Public Relations and Brand
* Strategic management of Sepura’s image and reputation, building sustainable relationships with external stakeholders (Press, Government Affairs)
* Ensure our website, news stories, videos and content are engaging and technically correct
* Ensure the Sepura brand is strong, consistent and up to date across all marketing collateral
* Collaborate with cross-functional teams regarding brand messaging
* Deliver presentations, press releases and thought leadership at trade events
Budget
* Manage within the marketing budget and ensure effective allocation of resources and maximise company return on investment for all activities
Reporting
* Plan, monitor and report on marketing activities and events, ensuring ROI
* Establish and track marketing KPI’s and reporting on progress
* Analyse and report on market trends and competitor activity
Team management
* Lead and manage the marketing team, providing coaching, support, and development opportunities.
* Foster a culture of innovation, collaboration, and accountability
* Act as a positive role model – an ambassador for the Company’s reputation and excellence
This job involves some travel so the successful applicant will ideally have a full, clean driving licence, own car, and valid passport. There will also be some occasional international travel so a passport will be required.
What you need to succeed
Qualifications
* Degree qualified
* A recognised marketing qualification
Experience and Skills
* Proven experience & track record of success in a strategic B2B & B2G marketing role, ideally within a technology-based industry
* Skilled in messaging and creating compelling value propositions.
* Experienced in leveraging public relations to drive brand awareness and thought leadership.
* A strong presenter who can be an advocate for the Sepura brand at public events.
* Previous experience of working within a wireless or critical services industry is preferred
* Strong analytical mindset with experience using data-driven decision-making to optimise marketing campaigns, track ROI, and refine go-to-market strategies
* Creative thinking and excellent stakeholder management skills to engage, influence, and manage relationships with senior stakeholders, ensuring alignment and buy-in
* Experience of developing and maintaining effective CRM systems
* In depth knowledge of analytics, general marketing metrics and reporting
* Ability to moderate and compromise between conflicting demands
* An understanding of search engine optimisation
* Excellent written and verbal communications skills along with excellent presentation skills
* Exceptional organisational skills and the ability to manage multiple projects simultaneously.
* Strong IT skills including Word, Excel, PowerPoint and InDesign, image editing and video production
* The ability to work independently while collaborating with multiple senior stakeholders
* Up-to-date with the latest trends, tools, and best practices in digital marketing and social media, ensuring strategies are innovative and effective
* Budgetary and financial experience
* Strong leadership and cross-functional collaboration skills
* Team management experience with the ability to foster a culture on continuous improvement and innovation
#J-18808-Ljbffr