Currently recruiting for an experienced Head of eCommerce / Senior eCommerce Manager to lead and drive global online performance across all digital channels for an exciting hotel business. This is a strategic, hands-on role responsible for revenue growth, customer acquisition, and the ongoing development of eCommerce platforms.
The Role
You will own the eCommerce strategy end-to-end, overseeing planning, performance, optimisation, and delivery across multiple digital touchpoints. Working closely with senior stakeholders and cross-functional teams, you’ll ensure digital channels support wider commercial and brand objectives.
Key responsibilities include:
* Leading the strategic planning and budgetary control of all eCommerce marketing activity
* Developing and implementing global online and traffic acquisition strategies across CRM, SEO, PPC, affiliates, and social media
* Owning the eCommerce roadmap and driving continuous improvement of website and digital platforms
* Managing and optimising PPC performance, analysing ROI, and reallocating budgets to meet revenue and traffic targets
* Improving website usability, design, content, and conversion rates, working with external agencies where required
* Collaborating with design and content teams to deliver engaging, on-brand digital experiences
* Implementing and evolving content strategies for website and blog platforms
* Ensuring CRM systems work effectively across all areas of the business
* Delivering insight and analytics to inform ongoing eCommerce development
Experience required
* Proven experience in a senior eCommerce role (Senior eCommerce Manager or Head of eCommerce) from within the hospitality industry
* Strong understanding of PPC, including creating and delivering global strategies
* Advanced knowledge of Google Analytics and performance reporting
* Solid background in customer acquisition, re-engagement, and retention
* Strong CRM knowledge with experience building and implementing CRM strategies
* Experience managing third-party technology and service providers
* Basic web and mobile app development knowledge to support agency management and cost control
This is an exciting time to join a growing hospitality company with a global reach.
#J-18808-Ljbffr