General Manager / Head of Business – Dual Brand Main Dealer ****AUTOMOTIVE INDUSTRY*******
Location: Berkshire, UK
Salary: Competitive + Large Overpayment Achievement Bonus + Company Benefits
Job Type: Full-time, Permanent
The General Manager/Head of Business Opportunity
We are a well-established motor group operating a successful dual-brand main dealer site in Berkshire. We are seeking an experienced General Manager or Head of Business to lead our dealership, drive performance across new car sales, used vehicles, and aftersales, and deliver strong operational and financial results.
This is a senior leadership role requiring a hands-on, commercially strong individual who can balance results with team development. A significant performance-related bonus is available for overachievement, rewarding exceptional results across sales, used vehicles, and aftersales KPIs.
The General Manager/Head of Business Role
As General Manager / Head of Business, you will have full operational and commercial responsibility for the site, reporting directly to the Directors. You will lead, develop, and inspire department heads across Sales, Aftersales, and Administration, ensuring manufacturer standards are met while delivering strong profitability and customer satisfaction.
Key General Manager responsibilities include:
* Full P&L ownership for a dual-brand franchise site
* Driving new and used vehicle performance, stock turn, margin, and conversion
* Leading the aftersales operation with a strong focus on labour efficiency, workshop utilisation, parts performance, and retention
* Delivering and improving aftersales KPIs including hours sold, productivity, recovery, and CSI
* Ensuring all manufacturer standards, audits, and brand compliance are achieved
* Developing high-performing management teams through coaching, accountability, and clear structure
* Driving customer experience and CSI/NPS performance across all departments
* Maintaining strong governance, compliance, and financial controls
* Working closely with the Directors while retaining autonomy to run the business day-to-day
General Manager requirements
We are looking for a proven automotive leader who understands both the commercial and people side of the business.
You will ideally have:
* Minimum 2 years’ experience as a General Manager or Head of Business within a franchised dealership
* Strong knowledge of new and used car operations and their interaction with aftersales
* A track record of improving aftersales KPIs and profitability
* Experience managing multi-department teams in a dual-brand or complex site
* A hands-on leadership style with the ability to motivate, challenge, and support
* Strong financial acumen, forecasting, and stock management capability
* A customer-focused mindset aligned to delivering excellent service
General Manager Benefits
* Competitive salary with a large overpayment achievement bonus
* Company car and benefits package
* Career growth and professional development opportunities
* Autonomy to lead and make decisions
* Supportive management and collaborative culture
We are actively interviewing. If this feels like the right role for you, apply now via My Automotive Talent Partners