<div><p><b>Reports to</b>: Head of Creative Strategy (with dotted line to the Chief Creative Officer)</p><p><b>Location</b>: Hybrid, 2 days in office - Central London (Camden Roundhouse)</p><h3>The Opportunity</h3><p>Were looking for a Growth Lead to become the commercial growth authority within the Creative Strategy department. This role exists because great creative doesnt drive growth in isolation. It operates inside a wider commercial system of offers, customer journeys, customer acquisition, retention, attribution, media buying and experimentation.</p><p>Were specifically looking for someone with deep DTC and e-commerce experience who understands how modern consumer brands scale and can elevate the commercial capability of the entire department.</p><p>Hambi Media (ECD) is the creative engine of the Soar Group - the UKs #1 independent Meta agency group. Weve put £300M+ of Meta spend through our data warehouse, and our Creative Strategy department is the groups biggest revenue driver - producing performance creative across High Production video, UGC, and Static design for 7-9 figure DTC and e-commerce brands. We manage over £100M in ad spend yearly and operate 13 creative pods.</p><p>Youll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three Creative Leads, and you. Your remit is unique within that team - you are the bridge between our Growth Strategy function and our Creative Strategy function. The lines between these two departments are blurring fast, and the next evolution of the work demands strategists who think in both languages simultaneously.</p><p>Our Creative Strategists are some of the most talented creative thinkers in the industry. But to deliver on our strategic ambition - moving the department from executional throughput to the strategic spine of every client relationship - they need to be equipped to connect creative work to advanced performance, distribution, offer, growth strategy, and the wider commercial system in which our creative lives. Thats where you come in.</p><h3>What Youll Own</h3><h3>Strategic Coaching & Management (Billable 40%)</h3><ul><li>Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.</li><li>Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth eco system.</li><li>Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.</li><li>Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice.</li></ul><h3>The Strategic Voice on Growth & Performance</h3><ul><li>Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.</li><li>Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa</li><li>Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy,</li></ul><h3>Risk Mitigation, Audits & Performance Constraint Identification</h3><ul><li>Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.</li><li>Run regular creative audits across the department, surface whats working and what isnt from a performance lens, and feed insight into the wider Creative Strategy leadership team.</li></ul><h3>Departmental Training & Upskilling (Growth & Performance Focus)</h3><ul><li>Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers.</li><li>Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.</li><li>Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling.</li><li>The goal: every strategist in the department thinks like a strategist, not just like a creative executor.</li></ul><h3>Macro Creative Reports from the 9-Figure Data Warehouse</h3><ul><li>Tap into our data warehouse to produce regular macro creative reports.</li><li>Surface trends, insights, and tactical plays that compound across accounts - whats working at scale, whats emerging, whats broken.</li><li>Feed these into our monthly Creative Strategy momentum sessions, and into the broader leadership teams strategic decisions</li></ul><h3>Cross-Function Systems with the Head of Creative Strategy</h3><ul><li>Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one.</li><li>Work closely with the Creative Leads to uphold standards, ownership, curiosity and happiness across the environment. As a CS leadership team, you will all be responsible for creating a gold-standard environment for growth, development and client results.</li><li>Help shape the next evolution of how these two functions interact at scale.</li></ul><h3>How Youll Spend Your Time</h3><p>Work is organised by leverage, not seniority - you should be operating at high leverage throughout:</p><h3>Senior CS coaching, management & risk mitigation - 60%</h3><ul><li>Embedded strategic coaching anchored in live client work - growth, performance, creative, constraint identification, reverse-engineering performance drops.</li><li>Full management responsibility for up to 4 direct-reports: quarterly reviews, KPI accountability, and individual development roadmaps. Department risk-mitigation on priority accounts, performance audits, strategic resets.</li></ul><h3>Cross-department training + Synergy - 25%</h3><ul><li>Designing and delivering training on growth, performance, media buying; building the bridge between CS and GS</li></ul><h3>Macro reporting from the data warehouse - 15%</h3><ul><li>Monthly macro creative reports surfacing trends, insights, tactical plays across accounts. Self-training + market scanning</li></ul><p>You dont own a pod, run a department P&L, or manage hiring rounds. Those sit with the Pod Creative Leads and the Head of Creative Strategy.</p><h3>Must-Have</h3><ul><li>5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social - ideally with exposure to all of them</li><li>Deep performance fluency - you understand testing structures, scaling logic, attribution, funnels, CRO. You can audit a Meta ad account in 30 minutes and tell us the biggest constraint, and how to fix it.</li><li>Strong understanding of creative strategy in a growth ecosystem - you dont need to be the best creative strategist in the room, but you need to understand how creative ladders into the wider commercial system</li><li>Coaching mindset - youve trained or managed strategists or junior team members and got real energy from doing it.</li><li>Constraint-based thinking - you can reverse-engineer a performance bottleneck to its root cause and identify what changes upstream will drive meaningful results downstream.</li><li>Continuous research + data mindset - constantly scanning whats working in the market, daily not quarterly. Comfortable spending hours in data if it surfaces the next insight.</li><li>Outcome Obsessed - every task, framework, and training tied to a measurable outcome.</li><li>Kind Candour - confident in giving direct, honest feedback regularly in a way that empowers.</li><li>Extreme Ownership - you demonstrate strong accountability in everything you do.</li><li>AI-literate and tech-enabled - you understand the trajectory of AI in creative and paid social, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption</li><li>DTC / e-commerce business model literacy at 7-9 Figure Scale</li></ul><h3>Nice-to-Have (Not Required)</h3><ul><li>Track record running training sessions or workshops with growth or creative teams.</li><li>Prior experience working across both brand-side and agency-side.</li><li>Familiarity with our internal frameworks: macro / micro personas, Growth compass, CSOS.</li><li>Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.</li><li>Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.</li><li>Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.</li><li>Access private health and life insurance, providing additional peace of mind and support for you and your family.</li><li>Participate in our company pension scheme to help you plan and save for the future.</li><li>Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.</li></ul></div>