Category
Organisation
Weston Park Cancer Charity
Job Description
Main purpose of post
This is a senior and strategic role in our fundraising team. You will be
responsible for leading the development and delivery of our Individual Giving
strategy, ensuring sustainable growth in income from individual donors. You
will oversee the retention and stewardship of existing supporters and
implement creative, data-led campaigns to attract new donors across multiple
channels. You will line manage the Legacy and In Memory Manager, supporting
their growth and the success of these high-value income streams.
Key Responsibilities
Strategic Development and Planning
Lead the development and execution of a multi-year Individual Giving
strategy.
Develop and deliver an annual work plan to achieve agreed income
targets.
Use data insights and donor segmentation to shape compelling and
effective campaigns.
Campaign Management
Plan, manage, and evaluate a portfolio of Individual Giving campaigns
including:
o Regular giving
o Payroll giving
o Charity lottery
o Online and offline donor acquisition
Test and implement new fundraising approaches to increase donor
conversion and value.
Ensure all communications reflect the charity’s tone, values, and brand.
Donor Retention and Stewardship
Design and implement supporter journeys that deepen donor
engagement and loyalty.
Work with our Marketing Manager to oversee donor communications to
specific audience groups and stewardship activity, ensuring a positive
supporter experience.
Monitor donor behaviour and lifetime value to inform stewardship and
upgrade strategies.
Legacy and In Memory Giving
Provide strategic oversight of legacy and in-memory income streams.
Line manage and support the Legacy and In Memory Manager to deliver
agreed targets and KPIs.
Support the development of a legacy marketing plan to grow our legacy
pipeline.
Support development of relationships with legacy pledgers and inmemory
donors.
Budgeting and Performance
Manage income and expenditure budgets for Individual Giving.
Track and analyse campaign performance against KPIs and ROI targets.
Maximise all gift aid opportunities within the agreed audiences.
Report regularly to the Head of Fundraising on performance,
opportunities, and risks.
Cross-Team Collaboration
Work with Communications, Digital, and Data colleagues to ensure
campaigns are well-coordinated, data-driven, and creatively delivered.
Champion best practice in data protection and ethical fundraising.
Stay informed on sector trends, regulations, and innovations in individual
giving.
Ensure that all activities and contacts are managed through the charity’s
CRM (Raiser’s Edge)
Who you are
We are seeking a highly motivated individual who shares our values to join Weston
Park Cancer Charity’s busy charity team. Our Senior Individual Giving Fundraising
Manager will play a vital part in our team and help us to deliver our vision: a better life
for those living with, and beyond, cancer in our region.
About you:
Strategic and data-driven mindset – able to develop long-term plans
and use insight to drive continuous improvement and income growth
across Individual Giving and Legacy streams.
Exceptional communication and storytelling skills – confident in
crafting compelling donor messages that inspire giving and build lasting
relationships.
Strong management ability – capable of supporting and developing
team members, fostering a high-performing, collaborative culture.
Analytical and results-oriented – comfortable working with data and
KPIs to evaluate performance, inform decisions, and demonstrate impact.
Supporter-centric approach – committed to delivering excellent donor
experiences with empathy, integrity, and a deep understanding of donor
motivations.
Act as an ambassador for Weston Park Cancer Charity, reflecting the
objectives and values, and to always work in the best interests of the
charity.
Support and encourage harmonious internal and external working
relationships
Location
Sheffield
37,624-45,855
Type of Contract
Full Time
Hours
37.5
Closing Date
14-09-2025
How to Apply
How to applyClosing date: Sunday 14th September @11.59pm1st Interview date: Thursday 25th September2nd Interview date: Tuesday 30th SeptemberApplication format: Please send a CV and covering letter demonstrating that youhave read the job description / person specification and howyou meet the essential and (where relevant) desirable criteriafor this role. This can include skills, training, membership ofprofessional bodies and experience. The covering letter willform a key part of the recruitment process and you shoulddemonstrate your suitability for the role in no more than twopages.Weston Park Cancer Charity is committed to promotingequality of opportunity and values diversity of culture amongour staff. All applications are anonymised as part of theselection process, so please do not forward any documents inPDF format.Apply to: HR@wpcancercharity.org.uk
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