Reporting into the Supplier Partnership Manager, the Supplier Partnership Specialist is responsible for negotiating and planning annual supplier marketing plans across all Pets at Home channels. Striving for continuous improvement of supplier marketing plans, this role utilises data and insights to identify marketing opportunities, define target audiences and interpret activity results. This role creates strong alignment across Marketing, Trade Planning, and Price & Promotion teams to ensure that supplier income helps inform our planning activities and where possible is aligned to Pets at Home priorities and areas of focus. This role also supports in developing new processes, creative concepts, and opportunities for incremental supplier investment.
* Working closely with suppliers and internal stakeholders, the role holder will negotiate and create bespoke annual marketing plans, ensuring clear and defined objectives for each communication
* Work and coordinate alongside our partner agencies and internal channel owners to implement CRM and cross-channel marketing activities, acting as a representative of the supplier brand within Pets at Home for funded and value added activity, supported by the Supplier Partnership Executive
* Work with data and insights teams to understand and utilise data to identify marketing opportunities, define target audiences and interpret activity results
* Continually review alignment of supplier activities with the trading plans and commercial priorities of Pets at Home. Identify opportunities for suppliers to support key Pets at Home marketing initiatives
* Responsible for supplier involvement and funding of strategic business initiatives and customer retention initiatives. Work effectively across our Trading, Marketing, Multi-channel, and Proposition teams to ensure strong alignment and consistency
* Develop and manage effective partnerships with the supplier base, providing support and guidance, solving problems, and answering queries where necessary
* Provide clear prioritisation and commercial / category thinking to a customer driven marketing team
* Develop effective working relationships with internal Trading, Multi-channel, Marketing, Analytics, and Propositions teams, as well as external agencies. Have competent commercial retail business understanding
* Significant experience in commercial relationships and marketing planning
* Experience in creating and delivering marketing plans
* Be able to manage and prioritise workload of self and others and work to deadlines
* Be confident in a fast-paced environment with the ability to work on many projects at any one time, managing multiple stakeholders
* Possess excellent organisational skills and a willingness to be "hands on"
* Be a strong team player, who has a track record of building strong collaborative relationships with stakeholders in the business. "We put pets first" is our number one value at Pets at Home. Every colleague has a part to play to ensure that we deliver on this value every day. Our love and understanding of pets led us to develop our long-term goal to improve the life of every pet in the UK.
* This covers not only the pets in our care, the pets of owners that use our products and services but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry.
* We are on a journey to build the world's best petcare platform, whilst also creating a better world for pets and the people who love them.
* Pets just see people. They aren't biased and they don't discriminate. We take our inspiration from pets and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!
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