DIGITAL MARKETING AND SALES EXECUTIVE HYBRID - DUNDEE SITE 3 DAYS PER WEEK
SALARY AND PACKAGE CIRCA £30-35,000 BASE PLUS BENEFITS PACKAGE
Grw Talent’s client has a rich history making textiles in Scotland since the late 1800s. Today, they are a vibrant fast growing international industrial and technical textiles company with production bases in Scotland, USA and China. The company and partners are part of a huge investment plan to consolidate two Scottish sites into one new super facility in Dundee. In this role you will have responsibility for steering the Brand & Digital Marketing program and all day-to-day activities undertaken, as well as the development, communication and implementation of a fully integrated brand and digital marketing strategy for our clients’ products to drive brand awareness, consideration and purchase within a defined target market. You will also be accountable for supporting the commercial Key Account Team and for ensuring effective and efficient business cooperation and alignment between Marketing and the global Commercial Team, Business Planning, Operations, Customer Services, Supply Planning and Finance.
Overall responsibility for the development and execution of the brand & digital marketing strategy as well as the optimum marketing mix based on local market needs, route to market, competitive landscape and company targets
Preparing the monthly Marketing & Digital reports – shaping the content with input from stakeholders
Overseeing the internal communication & implementation of the marketing & digital strategy – Brand Positioning and Concept, Product Development (NPI), Digital Innovation Solutions & Services, Packaging and Design, Digital Campaigns, Public Relations (PR), Market Research, Agency Briefings etc.
Responsibility for ensuring ownership and consistency of the key brand elements for international & local markets
Developing the high-performance Customer-Centric Digital Marketing Strategy and Ecosystem including Digital social media (SM), Search, Web, Content, and PR
Guiding the Marketing program to work in close cooperation with Sales to enable them to meet their commercial objectives by providing them with appropriate selling information & tools, establish, implement & regulate recommended price & discount strategy including quality guarantees, prepare & implement Market and Customer Plans with assortment & placement strategy and lastly organize Trade Fairs and Exhibitions which promote the brand.
You should be educated to degree level in Marketing or similar relevant background and you need to have proven experience in B2B marketing and brand plans along with budget management experience. This represents a great opportunity for a Marketing & Sales professional to join an incredible global journey. Alongside a base salary of £30-35,000 you can expect a good benefits package including pension and 33 days leave (inc public holidays) per annum. To apply to our role please send your CV to Katie Hydes at Grw Talent or apply via LinkedIn.