Main Responsibilities
Role Responsibilities
This is not a role for a single service specialist. It is a role for an ambitious generalist integrator: someone who can hold brand strategy, messaging, digital performance, content, communications, and admissions marketing in one hand, and use data and creativity in the other. You will work in a small, talented team and work closely with the Director of Marketing and Communications as well as the Senior Leadership Team across all Repton UK schools.
* Brand Strategy & Integrated Communications
* Own, align, and evolve the brand voice, visual identity, and architecture across schools, ensuring coherence across every channel and touchpoint.
* Lead the development and delivery of integrated marcomms campaigns aligned to the admissions cycle, key events, and school milestones.
* Develop and maintain a robust content and communications calendar that aligns editorial, social, digital, and PR output.
* Act as the brand guardian, advising staff and external suppliers on tone, visual standards, and messaging, ultimately and building a culture where brand quality (and protection) is everyone's responsibility.
* Identify and lead opportunities for Repton to participate in relevant public conversations, thought leadership, and sector-wide dialogue.
* Digital Strategy & Performance
* Lead the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites,with a clear focus on audience growth and admissions pipeline.
* Work with our web agency to oversee website strategy, structure, and content for Repton, Repton Prep, and St Wystan's, ensuring a compelling, user-centred experience that converts visitors into applicants.
* Use data and analytics (web, social, email, CRM) to drive continuous improvement across campaigns and channels;present regular insights to senior leadership.
* Stay ahead of platform developments and emerging channels (including AI-generated content tools, short-form video platforms, and personalisation technology) and pilot appropriate new approaches.
* Oversee the school's search presence including SEO strategy, paid search, and digital advertising, working closely with the web agency.
* Content Leadership & Storytelling
* Champion a culture of compelling, audience-first story telling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton.
* Commission, edit, and quality-assure written, visual, and video content produced by the team, external contributors, and staff across the schools.
* Oversee the production of digital newsletters, admissions communications, event content, and key publications across schools.
* Develop and maintain a rich digital asset library, ensuring content is organised, searchable, and ready for multi-channel deployment.
* Guide and support staff-run social media accounts across schools, maintaining a consistent Repton voice and adherence to social media guidelines.
* Admissions & Audience Engagement
* Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey.
* Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community.
* Build and oversee CRM-driven email marketing sequences that nurture prospective families from first enquiry to enrolment.
* Support wider admissions marketing in collaboration with relevant team members, ensuring messaging resonates across multiple, potentially international, markets.
* Team Leadership & Stakeholder Management
* Line manage and develop the team, fostering a high-performing, curious, and collaborative culture.
* Build strong, trusted working relationships with Heads and key staff across schools.
* Commission and manage external agencies, freelancers, and suppliers (including our web agency) photographers, and video producers to time, budget, and quality.
* Monitor competitor schools and the wider independent education sector, sharing intelligence with relevant stakeholders including the Development and Admissions teams.
* Reporting & Insight
* Provide the DoMC with a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence.
* Translate data into clear, actionable recommendations for the DoMC, telling the story behind the numbers.
* Track admissions-linked marketing outcomes and work with Admissions peers to establish attribution and ROI across key campaigns.
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