Job Introduction
National Sales Manager (Wastewater)
Infrastructure Products Group
Remote – UK (National Travel Required)
Full Time | Permanent
Hydro International, a CRH Company, is a leading global provider of advanced products, services and expertise that help municipal, industrial and construction customers improve water management processes, increase operational performance and reduce environmental impact.
With over 40 years of experience and a reputation for engineering excellence, Hydro supports organisations worldwide with innovative solutions that reduce flood risk, enhance water treatment performance and protect the environment from pollution.
Operating in more than 40 countries and supported by a global network of over 80 distribution partners, Hydro plays a key role within CRH Infrastructure Products, leading the water management industry through innovation, sustainability and a safety‑first culture.
The Role
We are seeking an experienced and commercially driven National Sales Manager (Wastewater) to lead our UK sales strategy across the wastewater market.
This is a senior, high‑impact role with responsibility for delivering sustainable growth, strengthening strategic customer partnerships and representing the business at both commercial and operational levels.
You will lead solution‑based sales of wastewater capital equipment, spares and service offerings, while contributing to wider business strategy as a member of the senior management team. The role requires national travel and close collaboration with Sales, Marketing, Proposals and Capital Delivery teams.
What You’ll Be Doing
As National Sales Manager, you will:
1. Develop, implement and deliver a national sales strategy to exceed revenue and margin targets
2. Drive solution‑based sales across capital equipment, spares and service offerings
3. Manage the full sales lifecycle, from lead generation and needs assessment through trials, quotation, negotiation and close
4. Build and maintain strong, long‑term relationships with key municipal, industrial and strategic customers
5. Act as a senior commercial contact, representing Hydro at strategic, operational and executive levels
6. Work closely with Proposals, Capital Delivery and internal support teams to ensure seamless project execution
7. Accurately manage pipeline, forecasting and account activity using Microsoft CRM
8. Prepare and deliver customer pitches, technical presentations and commercial proposals
9. Attend and represent Hydro at industry events, exhibitions, trade shows and targeted marketing campaigns
10. Capture and share market intelligence, customer feedback and competitor insight to influence business strategy and future offerings
11. Ensure all sales activity complies with BS EN ISO and ISO standards
12. Take ownership of Health, Safety and Environmental performance within your remit
13. Contribute to senior management discussions, providing commercial insight and leadership input
About You
Industry & Commercial Experience
14. Significant sales experience within the UK Water & Wastewater industry
15. Strong background in solution selling, including capital equipment, spares and service contracts
16. Solid understanding of UK market structure and key municipal and industrial customers
17. Proven ability to build and maintain long‑term, value‑based customer relationships
Sales & Leadership Capability
18. Demonstrated track record of achieving or exceeding sales targets
19. Highly self‑motivated, commercially astute and comfortable working autonomously
20. Strong negotiation, pipeline management and closing skills
21. Experience contributing at senior leadership level
Technical & Systems Skills
22. Proficient in ERP and CRM systems for account management and forecasting
23. Understanding of commercial and contractual frameworks (NEC3 / NEC4 desirable)
Communication & Relationship Skills
24. Excellent verbal and written communication skills
25. Confident presenting to technical, commercial and executive stakeholders
26. Collaborative, professional and relationship‑focused approach
Tools & Technology
27. Microsoft CRM
28. ERP and commercial reporting systems
29. Digital presentation and proposal tools
What We Offer
30. Full training and structured development
31. Overtime opportunities
32. Pension scheme
33. Life assurance
34. Sick pay
35. Lunch allowance
36. Employee Referral Scheme
37. Mental Health First Aiders
38. 25 days holiday plus Bank Holidays
39. Long‑term career progression within a global organisation
We’re proud to be part of CRH, and even prouder to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. If you need any reasonable adjustments during the recruitment process, just let us know, we’re here to support you.
Ready to build your future?
Click ‘Apply’ to get started. Please note: we sometimes close roles early due to high interest, so don’t wait too long!
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