Are you ready to take the next step in your sales leadership career? This is your chance to join a forward-thinking company that is shaping the future of the technical and industrial equipment industry. As a Regional Sales Manager : UK, Ireland and Scandinavia, you’ll be at the forefront of driving growth, leading a high-performing team, and delivering exceptional results in a dynamic and rewarding environment. This is not just a job: it’s an opportunity to make a real impact while building your professional legacy.
Role Overview
* Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
* Operates in full alignment with a highly decentralised, performance-driven business model and regional (EMEA) strategy
* Leads, develops, and inspires a high-performing sales organisation focused on technical, solutions-based selling
* Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
* Expands position in priority verticals through disciplined commercial execution and customer-centric engagement
* Drives success through hands-on field leadership, data-driven performance management, and continuous development of people and capabilities
* Focuses on long-term performance, innovation, and customer loyalty within a premium, high-value equipment portfolio
* Holds significant P and L influence with strong visibility across senior regional leadership
Strategy and Growth Execution
* Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long-term plans)
* Translate regional strategy into actionable territory-level growth plans
* Prioritise high-value products, key accounts, and strategic verticals using an 80/20 approach
* Execute structured growth initiatives to drive order intake and sustainable market share expansion
* Continuously evaluate market trends, competitive positioning, and evolving customer requirements
* Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions
Commercial Leadership and Performance Management
* Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
* Ensure pipeline quality, velocity, and high conversion standards
* Own forecast accuracy and maintain strong pipeline discipline
* Track performance against targets and prior-year benchmarks
* Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
* Act as the regional voice of the customer, influencing product development, service delivery, and commercial strategy
People Leadership and Culture
* Build and lead a diverse, inclusive, and high-performance sales organisation
* Coach, mentor, and develop talent within a technically skilled sales and applications team
* Establish clear succession planning and career development pathways
* Promote a culture of accountability, ownership, and continuous improvement
* Lead from the front with strong field engagement alongside customers and teams
Operational Excellence and Governance
* Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
* Monitor and manage key performance indicators to drive consistent execution
* Maintain structured reporting, forecasting, and performance review cadences
* Collaborate cross-functionally with marketing, service, operations, and finance to deliver integrated customer solutions
Key Experience and Competencies
* Senior sales leadership experience within technical, industrial, or capital equipment sectors
* Proven track record of delivering sustained growth across multi-country or regional markets
* Strong capability in coaching, performance management, and team development
* Excellent influencing and stakeholder management skills across matrix
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