Head of Marketing
London
£70,000 - £90,000
Are you a Head of Marketing with a passion for the pulse of fashion and Gen Z culture? Can you set a strategic vision while still being the 'doer' who ensures every campaign lands perfectly? My client is a dynamic, high-growth online fashion brand looking for their next Head of Marketing to drive global success.
This role will be instrumental in shaping their brand, managing significant budgets, and coordinating complex launches across all departments
What You'll Be Doing:
As the Head of Marketing, you will report directly to the CEO and act as the central point for all marketing activities:
* Strategy & Planning: Developing and executing a holistic commercial plan, ensuring a cohesive company-wide marketing calendar.
* Budget & Performance: Owning and monitoring large marketing budgets alongside the CFO, performing thorough data analysis to inform spend decisions and maximize web traffic, brand awareness, and social following.
* Operational Excellence: Setting high standards, implementing processes to maximise efficiency within the creative and marketing teams, and ensuring all content and launches are delivered on time and on budget.
* Team Leadership: Managing, mentoring, and fostering creativity within a diverse team of 5+ creatives and marketers.
* Brand Authority: Overseeing the social strategy, content creation, and optimisation across multiple platforms, directing influencer outreach to meet KPIs.
* Cultural Relevance: Staying ahead of digital, consumer, and fashion trends to ensure our brands remain culturally relevant and continuously appealing to the Gen Z consumer.
What You'll Bring:
* Experience: Proven experience in a similar role managing large budgets, ideally in-house within the fashion or apparel sector.
* Strategic Acumen: A natural strategic and 'big picture' thinker who is also a hands-on 'doer'.
* Digital Expertise: A strong understanding of performance marketing complemented by a robust grasp of brand marketing principles.
* Cultural Insight: Deep knowledge and passion for communities, culture, and Gen Z consumer.
* Leadership & Drive: Proven management experience leading a team of 5+ members.
* Communication: Exceptional communication skills at all levels, enabling you to present detailed insights and action plans to founders and cross-functional partners.
If this sounds like you, please get in contact with: chloe.fleming@majorplayers.co.uk
Please note that due to the large number of applications, I will only be able to respond to suitable candidates.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/