Job Title:
Youtube Content Creator Lead
Location:
On-Site - Manchester, UK
Job Type:
Full-time
Salary:
£30,000 - £40,000 (depending on experience)
About Us
We are a passionate, purpose-driven organisation dedicated to upskilling and empowering professionals who work with vulnerable children and adults in care. Our mission is to provide care professionals with the knowledge, skills, and confidence they need to deliver outstanding support—ultimately transforming lives.
By joining our team, your work will have a meaningful impact—not only within our organisation, but also on the lives of those who rely on compassionate, skilled care.
The Role
We are seeking a
creative, confident, and forward-thinking YouTube Content Creator Lead
to own and drive our video strategy end-to-end. You'll lead everything from
content planning and on-camera presenting
to
production, optimisation, and analytics
, shaping the future of our channel and fuelling growth across all platforms.
This is a hybrid
creative + strategic
role. You'll
present on camera
(British accent required),
direct scripting
,
guide editing
, and ensure videos are optimised with strong titles, thumbnails, and metadata. You'll also harness
AI tools
to accelerate workflows, generate ideas, analyse audience behaviour, and continuously improve content quality.
Your leadership will strengthen our position as the UK's most trusted training provider and turn our channel into a major driver of engagement, leads, and brand visibility.
Key Responsibilities
* Lead the
YouTube content strategy
and create a content calendar aligned with campaigns and business priorities.
* Present confidently on camera
with clear communication and authority (British accent required).
* Develop and refine scripts, working closely with writers and subject-matter experts.
* Oversee
video editing workflows
, ensuring all content is engaging, professional, and on-brand.
* Optimise every video for
search and performance
— including titles, descriptions, tags, thumbnails, and end screens.
* Use
AI tools
for idea generation, editing support, captioning, analytics, and workflow automation.
* Monitor and analyse
YouTube analytics
to improve audience retention and drive subscriber growth.
* Collaborate with design and marketing teams to
repurpose long-form content
into shorts, reels, and carousels for wider distribution.
* Maintain a
consistent publishing schedule
, balancing quality, frequency, and engagement goals.
What We're Looking For
Core Skills & Experience:
* Proven experience
managing and growing a YouTube channel
(personal, professional, or client-based).
* Strong
on-camera presence
with clear communication and a
British accent
.
* Deep knowledge of
YouTube SEO
, analytics, and optimisation strategies.
* Experience directing and overseeing
video production
from concept to publishing.
* Skilled at crafting
hooks, titles, and thumbnails
that drive clicks, watch time, and retention.
* Comfortable using
AI tools
to enhance ideation, editing, captions, and performance analysis.
* Ability to adapt quickly to
YouTube algorithm changes
and evolving viewer behaviour.
* Up-to-date with
video trends, content formats, and audience preferences
.
* Strong
data-driven mindset
, focused on metrics like retention, CTR, and subscriber growth.
* Excellent
collaboration skills
, with the ability to work cross-functionally across content, marketing, and design teams.
Desirable:
* Thumbnail design expertise, including
A/B testing
to improve click-through rates.
* Videography and editing skills (camera setup, lighting, sound).
* Experience producing both
long-form educational
and
short-form social content
.
* Familiarity with
repurposing content
across Instagram, LinkedIn, and TikTok.
* Background in
education, training, or care
sectors (a plus).
What We Offer
* Creative freedom to shape our visual identity.
* Flexible, remote working.
* Potential to grow into a full-time position.
* Supportive and collaborative team culture.
* £30,000 – £40,000 salary, 33 days holiday, and opportunities for growth.
* Free access to CPD-accredited training across 9 sectors.