Were growing Season cookshop and want a hands-on marketer to take ownership of the channels we currently run ourselves: Google Ads, paid social, Klaviyo, and organic growth (SEO + content).
Youll be the person who enjoys getting into the detail: building sensible structures, testing creative angles, spotting whats actually moving conversion, and turning that into steady, compounding improvement. Youll work alongside the MD some days.
What youll do Paid (Google + Paid Social) + CRO basics Improve and scale Google Ads (testing, account structure, search terms, landing page alignment).
Plan and run paid social across channels that make sense for us (likely Meta first; others if theres a clear case).
Build a simple test framework: audiences, offers, formats, and creative angles.
Brief / iterate creative (UGC-style, product-led, seasonal themes) and learn quickly from performance.
Keep tracking tight enough (pixel/CAPI basics, attribution sanity checks) that we can trust decisions.
Run a lightweight CRO test plan to improve conversion rate (page, offer, messaging, creative angles).
Email / CRM Own Klaviyo : flows, segmentation, campaign planning, testing, deliverability basics.
Improve retention and repeat purchase through smarter lifecycle comms (and fewer because its Tuesday emails).
Organic / SEO Build and run an SEO plan thats realistic for a growing brand:
Keyword/topic research and prioritisation.
On-page improvements (titles, internal linking, collections/pages structure).
Content briefs we can execute (or you can, if youre good at writing).
Track rankings + organic revenue, iterate, and keep the plan grounded in whats working.
Turn product and customer insights into content that ranks and converts.
Reporting + measurement Weekly reporting we can understand quickly: what happened, why, and what changes next.
Keep tracking good enough so we trust decisions (GA4 basics, conversion tracking).
Must-haves (we care most about these) Youve personally run Google Ads and can talk numbers (not just tactics).
Youve built/improved Klaviyo flows and can explain impact.
Youve run paid social campaigns end-to-end and understand the practical realities: creative testing, audience strategy, and measurement.
You understand SEO fundamentals and have executed an SEO plan (not just content ideas).
Youre analytical, organised, and comfortable in spreadsheets/GA4.
Nice-to-haves Shopify experience.
Can write strong briefs (or content) for SEO pages/articles.
Basic design tools (Canva/Adobe) and hands-on ad creative testing experience.
Experience improving tracking for paid social (pixel/CAPI, events, catalog feeds).
What this role is (and isnt) Youll own these channels day to day, with the autonomy to test, learn, and ship improvements weekly.
This isnt a social-only role. Its performance marketing across Google Ads, paid social, email, and SEO .
We want someone who can build systems, measure outcomes, and make progress you can point to.
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