Job Description Freelance Performance Media Marketing Manager ( Head Office)
As a Performance Media Manager, this position will be an SME responsible for managing £13.5m of investment and media agency relationship. The role requires excellent stakeholder and P&L management. A deep understanding of Performance Media activity including PPC, Paid Social, Affiliates, Display is essential. Working alongside the Senior Performance Media & CRM Manager to shape George’s ecommerce performance media strategy, reporting and decision making. The role requires a broad view of trends in the industry to keep George ahead of the comp, along with a laser focus on digital best practice and use of data.
The role involves a high degree of autonomous thinking to develop, set and deliver media strategies/approaches utilising past learnings and expertise across the team and media agencies whilst still being subject to internal review and approvals. Changes, short lead times on briefs/asks and creative turnarounds can limit media team ability to explore all opportunities.
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Support the Senior Performance Media & CRM manager on George.com’s Performance Media strategy for clothing and home, delivering results to the business on a weekly basis to grow...