Job Title: Head of Marketing
Location:Chester,Londonor Utrecht(Hybrid)
Full Time, Permanent
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and area pioneerin open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncovernew ideasand share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please @SpringerNature.
AboutInternational Health
International Health covers 2 brands: Springer Health+ and Adis+.
Springer Health+ is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health+, we see beyond the data – we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward, making healthcare smarter and more human.
Adis+are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions, supporting the medical research community as well as the pharmaceutical and biotech industry.
About the Role
The Head of Marketing at International Health will lead the strategic development and execution of marketing initiatives across our international health pillars. This role is pivotal in driving the transition from traditional marketing approaches to digital-first strategies—including the integration of AI-powered tools—while ensuring strong user engagement, retention, and conversion aligned with International Health’s business growthobjectives.
They will lead a team of Marketing and Audience Engagement Managers, along with marketing analytics specialists, driving innovation, collaboration, and excellence in campaign strategy and execution
The ideal candidate is a strategic thinker, a hands-on leader, and a passionate advocate for data-driven, customer-centric marketing.
Role Responsibilities:
Strategic Leadership
1. Develop,implementandmonitorInternational Health’s annual marketing strategy, budget and plan, aligned with business goals and stakeholder input.
2. Define how success will be measured, user acquisition, engagement rates, campaign ROI, brand awareness.
3. Lead the evolution of International Health’s brand positioning and marketing collateral.
4. Drive innovation in marketing tactics, including AI, automation, and personalization.
5. Proactively provide management with updates on marketing activities,ROIand budget.
Team & Campaign Management
6. Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and continuous learning.
7. Oversee planning and execution of multi-channel campaigns, ensuring alignment with audience needs and businessobjectives.
8. Coordinate with external agencies and internal teams to deliver campaigns on time and within budget.
9. Emphasize international scope and cultural sensitivity in marketing approaches.
Audience & Market Insights
10. Champion the use of HCP insights and market research to inform strategy andoptimizeengagement.
11. Ensure the team is trained and sensitized to audience needs and behaviours.
Performance & Analytics
12. Collaborate with the analytics team to evaluate campaign performance and generate actionable insights.
13. Promote a data-driven culture where reporting and optimization are integral to campaign success.
Stakeholder Engagement
14. Maintain strong relationships with leaders of our Pillars, Digital team, Project Management, broader HealthPillarand other internal and external stakeholders.
15. Emphasize on collaboration between different teams to ensure integrated marketing efforts.
16. Ensure marketing efforts support sales initiatives and reflect client and customer feedback.
Innovation & Technology
17. Stay abreast of emerging marketing trends, tools, and technologies.
18. Encourage experimentation and adoption of best practices across the team.
Experience, Skills & Qualifications:
Essential
19. Bachelor’s degree
20. Demonstrableexperience in marketing leadership, ideally within healthcare, pharma, or medical communications.
21. Proventrack recordin digital marketing, campaign management, and team leadership.
22. Strong project management skills with experience managing budgets and timelines.
23. Proficiencyin marketing technologies (, AI, CRM, automation platforms, SEO, social media).
24. Excellent communication, presentation, and stakeholder management skills.
25. Analytical mindset with the ability to interpret data and translate insights into strategy.
26. Creative thinker with a passion for innovation and continuous improvement.
Desired
27. Advanced degree in life sciences, business, or marketing preferred.
#LI-RP1
Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks.Afterwards, external applications will be progressed
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