Paid Media Manager Role Description
Role Overview:
The Paid Media Manager will drive the strategy, execution, and performance of paid social campaigns across various platforms, managing a portfolio of clients and ensuring alignment with broader marketing goals, optimization for performance, and measurable ROI. This role requires deep knowledge of paid media advertising, strong analytical capabilities, and excellent communication skills. Experience with lead generation paid media campaigns, landing pages, customer journeys, and conversion optimization is highly beneficial.
Key Responsibilities
Paid Social Campaign Strategy
* Develop, implement, and manage paid media strategies across channels including paid social, paid search, display, and video advertising.
* Create and oversee end-to-end campaign workflows from planning and setup to execution and analysis.
* Ensure campaigns align with client business objectives and target audiences.
Campaign Execution
* Manage day-to-day paid media operations, including ad account setup, targeting, bidding, and budgeting.
* Oversee creative and copy development, ensuring assets are optimised for paid media platforms.
* Regularly A/B test creative, audiences, and messaging to optimise performance.
Training & Upskilling
* Train and mentor junior team members in paid media strategies and platform use.
* Share industry knowledge and insights with the broader team to continually upskill the agency.
Performance Tracking & Optimisation
* Monitor and analyse campaign performance data in real time, making adjustments to meet or exceed KPIs (CPL, CPA, ROAS, etc.).
* Utilise data insights to inform ongoing optimisations and improve campaign effectiveness.
* Develop monthly, quarterly, and ad-hoc reports on campaign performance with clear insights and actionable recommendations.
Budget Management
* Manage campaign budgets, ensuring spend is optimised and aligned with client goals.
* Provide accurate forecasts, monitor pacing, and adjust bids/budget to optimise for ROI and campaign objectives.
Platform Expertise
* Stay up-to-date with changes and updates across paid media platforms (e.g., algorithm changes, new ad formats, targeting capabilities).
* Implement best practices and innovations in paid media to keep the agency and clients ahead of the curve.
Collaboration & Cross-Team Coordination
* Work closely with creative, strategy, and performance teams to ensure seamless campaign execution.
* Collaborate on multi-channel campaigns, integrating paid media strategies with wider marketing initiatives such as email marketing and organic social.
Audience Targeting & Segmentation
* Develop sophisticated audience segmentation strategies to ensure ads reach the most relevant users.
* Use platform targeting tools effectively, leveraging custom audiences, lookalikes, and advanced targeting techniques.
Creative Testing & Development
* Lead creative testing initiatives, advising on best-performing formats and creative strategies for different platforms.
* Analyse creative performance and collaborate with designers to optimise visuals and messaging.
* Conduct research to discover new creative opportunities and brief in new creatives to designers and video editors.
Data-Driven Decision Making
* Utilise analytics tools such as Google Analytics, in-platform metrics, and other reporting software to draw meaningful insights from campaign data.
* Leverage insights to optimise current and future campaigns.
Key Skills and Qualifications
* Proven experience in paid media management, preferably within an agency environment.
* Strong understanding of all major paid media platforms including, Google and Meta.
* Experience managing significant budgets and optimising campaigns for performance.
* Strong analytical skills with the ability to derive actionable insights from campaign data.
* Experience in lead generation marketing is highly desirable.
* Proficiency in landing page, customer journey, and conversion rate optimisation.
* Excellent communication and client relationship management skills.
* Ability to work in a fast-paced, dynamic environment and manage multiple accounts simultaneously.
* A passion for paid media trends and a keen eye for creative opportunities in the space.
Role Details
* Location: On-site at our office based in Warrington - With home hybrid flexibility.
* Salary: £40,000 per year.
* Working Hours: Monday-Friday with flexi-time.