We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We’re energisers – a team of 21,000 colleagues energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels. Here you can find purpose, passion and potential – that’s why working here is #MoreThanACareer.
About your team
At British Gas we’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. Using clever tech like thermostats, heat pumps, solar panels and EV chargers we make it cheaper and easier for our customers to reduce their carbon footprint.
As the Brand and Content Marketing Manager you’ll shape how Centrica’s B2B brands show up in the market through the creation and governance of effective brand messaging and guidelines. You will define, govern and embed a clear and consistent brand narrative across all B2B activity, partnering with go‑to‑market, digital and operational communications teams to ensure brand messaging is integrated into multi‑channel campaigns that drive awareness, consideration and demand.
Location
UK – Flexible with occasional meetings in Windsor.
Secondment
To cover maternity leave.
Responsibilities
* Build end‑to‑end modular messaging frameworks (value proposition, proof points, objection handling, sector lenses, persona angles) and reusable content components to accelerate production and ensure consistency, working independently to deliver from start to finish while collaborating with key stakeholders as needed.
* Transform those messaging frameworks into high‑quality B2B content and brand assets (web copy, articles, reports, case studies, videos, sales collateral) through effective collaboration with the Go‑to‑Market team.
* Partner with go‑to‑market, digital and operational communications to ensure brand messaging is integrated into campaign briefs, content calendars and creative executions; provide QA and sign‑off for brand consistency.
* Support the management of B2B brand guidelines and visual identities across the four Centrica Business brands, ensuring clarity from master brand through to propositions and products.
* Brief and manage external agencies to ensure output meets brand standards, accessibility rules and legal requirements.
Key competencies, skills and experience
* Messaging and framework expertise – skilled at defining positioning and value propositions for B2B audiences, shaping clear brand narratives and messaging hierarchies that work across propositions, sectors and personas.
* Connection‑making – strong ability to see how messaging across products and teams connects and how to embed messaging frameworks across existing frameworks.
* Visual expression – strong competency in developing visual brand assets, briefing designers and agencies with clarity, and reviewing creative work to maintain consistency and brand integrity.
* High‑quality communication – demonstrable experience producing and commissioning B2B content, articulating complex or technical concepts in a simple, audience‑centred way, with attention to clarity, accessibility and SEO best practice.
* Collaboration and influence – champion brand standards, challenge others, partner with product, pricing and sales to embed new offers into brand and content frameworks, and work with go‑to‑market, digital and operational communications teams to embed brand narratives into campaign briefs and assets.
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