Role Title: Marketing Manager - YouTube
Office Location: London - CSG
Duration: ASAP until 30 March 2025 )
Working Hours: Normal business hours
About the Role:
As a Marketing Manager for YouTube, you'll be instrumental in growing YouTube's viewer base and increasing user engagement through strategic, integrated marketing campaigns. This role involves leading end-to-end campaign execution, leveraging user insights and market analysis, and collaborating closely with product and partnership teams (including creators, music, and sports partners). You'll act as a strategic leader, identifying growth opportunities, translating insights into action, and ensuring all marketing efforts enhance the Google/YouTube brand.
Key Responsibilities:
* Lead and manage integrated, user-focused marketing campaigns to grow YouTube’s viewer base, overseeing large-scale execution across social media, owned media, and general campaign efforts.
* Drive and guide user research, market analysis, and insights to inform business recommendations and develop cohesive user journey and lifecycle strategies.
* Develop and execute comprehensive marketing strategies and plans, defining opportunities to drive user growth, engagement with new product features, and adoption of existing features.
* Create and manage product marketing content, ensuring consistent brand positioning and collaborating with cross-functional teams for publication.
* Manage competing stakeholder interests, building strong relationships with product, sales, and partnership teams to align goals and scale work.
* Contribute to project scoping, manage priorities, and set measurable goals for success.
* Champion an inclusive culture within the team and across processes.
Essential Skills & Experience:
* Strong background in integrated media campaigns (planning, execution, optimisation).
* Proven experience in marketing roles within tech-forward or content-rich companies (e.g., Spotify, Netflix, Amazon).
* Deep understanding of audience engagement, particularly within digital video and content ecosystems.
* Expertise in brand management, campaign management, and product positioning.
* Ability to analyse data, generate user insights, and apply them to go-to-market strategies.
* Exceptional client/partner management, influence, and storytelling abilities.
* A strategic thinker who can recognise and act on opportunities creatively and efficiently.
* Comfortable creating campaigns aligned with key cultural moments (music, sports, major releases).