CRM Manager
Bradford – Salary range of £45,000 - £55,000+ – Hybrid Working
ABOUT THE ROLE
This role focuses on developing and improving CRM and lifecycle communications across email, SMS and direct mail to drive engagement, retention and commercial growth. The role is based just outside Bradford with hybrid working available!
DUTIES & RESPONSIBILITIES
* Own and develop CRM and lifecycle strategy.
* Build and optimise automated customer journeys across email, SMS and direct mail.
* Use data and segmentation to improve targeting and performance.
* Increase bookings, retention and customer value.
* Execute brand campaigns through CRM channels.
* Lead testing, reporting and optimisation.
* Own CRM automation, workflows and best practice in Klaviyo.
REQUIRED SKILLS
* Experience in CRM marketing.
* Strong email and SMS campaign delivery experience.
* Commercial mindset with focus on growth, retention and customer value.
* Able to build CRM processes and programmes from scratch.
* Experience using Klaviyo is highly desirable.
LOCATION
This is a hybrid working role based just outside Bradford – 2 days working from home.
SALARY / BENEFITS
* Salary of £45,000 - £55,000 depending on experience.
* Pension Scheme
* Free on-site parking
* Hybrid working
TO APPLY
Please email your CV through to Matt Wright in strict confidence or apply directly to this job posting.
ALTERNATE TITLES
CRM Executive | CRM Specialist | Marketing Automation Executive | CRM Manager
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