Overview We’re seeking a confident and proactive Digital Marketing Specialist to take ownership of our day-to-day digital activity. You’ll play a key role in managing paid campaigns, AEO, SEO, CRM (HubSpot), content marketing, and performance reporting. The goal is to help us generate leads and engagement without over-relying on external agencies. This is an excellent opportunity for someone with a couple of years’ experience who’s ready to step up, take more responsibility, and make a measurable impact in a fast-moving environment. Key Responsibilities PPC & Paid Media • Manage and optimise Google Ads campaigns (Search, Display, and retargeting) • A/B test ad copy and landing pages to improve conversion rates • Monitor performance and report on ROI, recommending budget adjustments SEO & AEO Content Marketing • Conduct keyword research and optimise website content for improved rankings • Manage blog planning, creation, and publishing (including coordination with freelance writers where needed) • Track keyword performance and implement on-page and technical improvements • Analyse and maintain technical SEO health through metrics such as: - 301 redirects and crawlability - Sitemap indexing and backlinks review - SEMrush site audit results - Country and device split performance - Domain-level access checks and visibility tracking CRM/Data Management • Manage lead nurturing campaigns and automate customer communications • Maintain accurate contact data and ensure campaign tracking integrity Reporting & Analytics • Monitor digital performance across all channels (Google Analytics, HubSpot, Ads Manager, SEMrush, etc.) • Report on key performance indicators and website health metrics such as backlinks, redirects, and crawlability • Deliver monthly marketing reports with clear insights and recommendations Skills & Experience • 2–4 years’ experience in digital marketing, ideally across PPC, SEO, and CRM/email marketing • Proficient with Google Ads, Google Analytics (GA4), and HubSpot • Strong copywriting and communication skills • Analytical mindset with confident Excel/Google Sheets abilities • Able to manage multiple campaigns, priorities, and deadlines Success Measures (KPIs) Success in this role will be measured through: · Reduction in cost-per-lead (CPL) and cost-per-click (CPC). · 15–25% reduction in wasted paid media · Growth in organic sessions and keyword rankings. · Increased lead generation · Improved campaign launch turnaround times. · Engagement growth across LinkedIn and other channels. · Consistent delivery of high-quality monthly reporting. · Smooth reduction in reliance on agency support and associated cost What we offer • Competitive salary - DOE • The chance to shape and grow our digital marketing strategy • Ongoing support for professional development and training • A friendly, collaborative team environment