Senior Brand Manager - Pharmaceuticals
As a Senior Brand Manager, you will be responsible for leading the strategic direction and execution of marketing plans for key generic brands across multiple therapeutic areas. You’ll play a critical role in driving brand performance, supporting launches, and ensuring alignment with commercial goals across the region.
Location: Reading, UK
Key Responsibilities
* Develop and implement brand strategies and tactical plans for assigned generic products.
* Lead cross-functional brand teams including sales, medical, regulatory, and market access.
* Analyze market trends, competitor activity, and customer insights to inform strategy.
* Manage product lifecycle, including launch planning, promotional campaigns, and pricing strategies.
* Collaborate with regional and global teams to ensure alignment and leverage best practices.
* Monitor brand performance metrics and adjust plans to optimize results.
* Ensure all marketing activities comply with internal policies and external regulations.
Qualifications
* 5+ years of pharmaceutical marketing experience.
* Strong commercial acumen and understanding of the generics market landscape.
* Proven ability to lead cross-functional teams and manage complex projects.
* Excellent communication, analytical, and stakeholder management skills.
* Bachelor’s degree in Life Sciences, Business, or Marketing.