Role Profile – Social Media Manager
We’re looking for someone to manage and grow our social media presence, with a focus on celebrating creative work by our customers and partners. Working within our Marketing Department, this role will champion collaboration, drive community engagement, and support the wider marketing team in delivering brand-building activity across multiple channels. Based from our offices close to Manchester.
This is a hybrid role: while social media will be your primary focus, you’ll also contribute to wider marketing initiatives - supporting the Marketing Manager in campaign execution, events, and general marketing activities.
Social Media Management
* Own day-to-day management of our social channels (LinkedIn, Instagram)
* Curate and publish engaging content using UGC from designers, brands, and collaborators
* Collaborate with internal teams to showcase new product applications, campaign launches, and case studies
* Develop and maintain a consistent posting schedule and tone of voice aligned with our brand
Community & Creative Outreach
* Actively monitor where our products are tagged or featured by designers, brands, paper companies and printers
* Reach out to creatives for permission to share content, and explore potential collaborations
* Build and maintain a library of approved content from partners and customers
* Develop relationships with repeat collaborators and identify emerging creatives or brand advocates
Engagement & Listening
* Respond to comments, messages, and tagged posts promptly and professionally
* Track engagement metrics and use insights to optimise content strategy
* Monitor industry trends and competitor activity to keep our content fresh and relevant
Reporting & Strategy
* Report on social performance monthly (engagement, reach, follower growth, etc.)
* Work with the marketing team to align social activity with wider marketing activities and product pushes
* Develop a three-month rolling plan based on agreed social strategy
* Investigate new channels and technology to support the growth of our brand and products on social
Marketing Support
* Support the Marketing Manager in the execution of wider campaigns, events, and initiatives
* Assist with content creation and asset coordination across print and digital touchpoints
* Help prepare reporting and presentation materials as required
* Get involved in the development and implementation of key marketing projects as part of a collaborative team
Skills & Experience
* Experience managing B2B or visually creative social accounts (agency or in-house)
* Has a sharp creative eye and instinctively knows what makes design work stand out
* Strong writing skills with a flair for adapting tone by platform
* Confident engaging directly with creatives and brands online
* Organised, proactive, and comfortable juggling multiple threads
* Experience with social scheduling tools (e.g. Metricool)
* Bonus: light design skills (Canva, Adobe Express, etc.) We’d love it if you had some photography experience too; or willingness to develop these skills!
This role is perfect for someone who…
* Loves spotting creative work and turning it into great content
* Enjoys building relationships online and celebrating others’ work
* Thrives in a fast-moving, creative environment
* Wants to be at the heart of a brand that’s driven by design, collaboration, and innovation
Why Foilco?
Foilco are suppliers of the world’s widest range of stamping foil shades and finishes to the print industry. Since 1987, we’ve built an enviable reputation for delivering outstanding service and exceptional products.
As a creative-led business, we are dedicated to innovation and constantly pushing the boundaries of what’s possible in our field. We’re proud to work with some of the world’s most recognisable brands and creatives - trusted globally by those seeking inspiration and who come to us for our expertise, originality, and quality.
As a certified B-Corp, we are equally committed to upholding the highest social and environmental standards, ensuring a positive impact on our people, our customers, and the planet.