New Business Sales Manager – Wholesale (Cash and Carry, On Trade, Off Trade and Foodservice)
Drive growth. Win new customers. Make real impact.
Join one of the UK’s most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales, including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.
The company supplies customers across luxury hospitality, national hotel and QSR groups, wholesale and on-trade distribution, retail and forecourts, travel-catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues.
Recognised in the Sunday Times 100 50 (2025), Tŷ Nant’s rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This momentum is creating significant opportunities for talented people who want to make a meaningful impact in a fast-scaling organisation.
With natural sources in both England Wales and Scotland, the company manufactures across multiple formats including glass, PET, aluminium cans, aluminium bottles, Tetra Pak.
We’re now hiring a New Business Sales Manager to spearhead growth and expand distribution across wholesale within the on-trade, off-trade and cash and carry sectors including key regional operators. This is a pure new-business role, mapping the market, identifying high-value operators, building strong relationships, and converting opportunities into meaningful, scalable revenue. You’ll open new routes to market, drive wider availability of the portfolio, and ensure our brands gain visibility where it matters most.
The role
* Own and develop the new-business cycle: sourcing, pitching and converting
* Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.
* Deliver compelling brand plans that showcase the Tŷ Nant range and ensuring the correct fit by prospect type.
* Negotiate commercial agreements that drive profitable, sustainable growth.
* Manage the ongoing relationship with the customer looking at continuous growth and improvement
* Champion the brand externally, representing a premium British business with huge potential.
About You:
* Bring established relationships with key buyers and decision-makers across wholesale, cash & carry, on-trade and off-trade routes to market, with strong knowledge of how these channels operate across all formats, including key regional operators.
* A natural hunter who thrives on opening doors, creating new opportunities and securing high-value wholesale listings, not simply managing existing business.
* A proven track record of winning new accounts within wholesale-led sectors, ideally within drinks or a closely aligned category.
* Commercially sharp, able to build persuasive, insight-driven pitches and negotiate confidently with senior wholesale stakeholders.
* Resilient, energetic and motivated by targets, autonomy and rapid-growth environments.
If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.
Advocate Group is the sole and exclusive talent partner for Ty Nant. All direct or third party applicants will be forwarded to Advocate Group for processing.
Please get in touch with Roxy Gadd or click “Apply Now” to be considered for this vacancy.
☎ 07537163602
📩 Roxy.gadd@advocate-group.co.uk