Role Overview
We’re hiring a growth marketing specialist to own and scale our paid acquisition engine. You’ll manage campaigns across Google, LinkedIn, YouTube, and emerging channels, driving qualified pipeline through continuous optimization and experimentation.
Around 60% of the role focuses on paid ads, with the remaining 40% will be focused on broader marketing initiatives such as landing pages, content, webinars and website improvements with our Head of Marketing.
Key Responsibilities
Paid Acquisition (60%)
* Own paid strategy across Google Ads, LinkedIn Ads, YouTube, and more
* Create, manage, and optimize campaigns for CTR, conversion rate, and cost per qualified lead
* Monitor daily performance, adjust budgets, and run A/B tests
* Write compelling ad copy tailored to technical audiences
* Ensure accurate tracking via GA4, HubSpot, and attribution frameworks
* Produce monthly paid performance reports with insights
General Marketing (40%)
* Support website improvements and conversion optimization
* Assist with content promotion and distribution
* Help coordinate webinars, email campaigns, and product launches
* Contribute to experimentation across messaging, channels, and creative
What we're looking for
* 2–4 years managing paid campaigns (Google, LinkedIn, Youtube)
* B2B SaaS experience
* Proven experience owning budgets and optimizing campaigns
* Strong analytical and data interpretation skills
* Ability to write strong ad copy for technical audiences
* Understanding of attribution, UTMs, GA4, CRM integrations
* Comfortable working autonomously in a fast-paced environment
Why Join Plandek
* The marketing team is brand new (we're shipping a new website and identity shortly) so this is a great opportunity to help our Head of Marketing shape the foundations
* Work in a fast-growing category: Software Engineering Intelligence and AI
* Flexible work environment
* The role is hybrid for applicants in London, but we're also happy to consider remote for people who live further away