Content Specialist
Digital Marketing Agency
Manchester based with regular travel to Cyprus - 1 week per month
Benefits include: 25 days holiday per year plus bank holidays, flexible working, private healthcare, enhanced maternity and paternity packages, access to discount and reward portals
The Content Marketing Specialist will be responsible for 3 brands new to the agency, focusing on growth by exploring multiple strategies across various attributes and collaborating with multiple teams. This international agency has experienced recent growth and is expanding its offerings.
Reporting to: Social Media Team Lead
* Assist in executing brand strategies
* Implement content marketing strategies across the customer journey
* Collaborate with agencies to produce high-quality content and assets
* Create engaging content for clients
* Plan content calendars with agencies
* Optimize content based on SEO research
* Analyze web metrics and develop optimization plans
* Establish content distribution networks
* Conduct site usability, usefulness, content, and branding audits from a user perspective
* Publish content via CMS
* Maintain consistent tone, style, and brand adherence across all touchpoints
Requirements:
* Strong knowledge of current content marketing trends
* Experience in content and ad copywriting
* Understanding of SEO fundamentals and Google algorithms
* Experience in social media content distribution
* Video content ideation and execution skills
* Proficient in reporting content ROI
* Ability to work independently and in teams
* Experience managing budgets
This role involves regular travel to Cyprus (1 week per month) and split work between Manchester offices and remote working. The role is ideal for someone eager to impact their career and contribute to client and brand growth.
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