The Senior Marketing Executive drives high quality B2B pipeline growth through data led, digital campaigns, with a strong focus on ABM, marketing automation, and performance optimisation.
Client Details
My client is a UK based digital and network services provider delivering secure technology solutions to public sector and regulated organisations, with strong local capability backed by an international group.
Description
The Senior Marketing Executive will have the following responsibilities:
Drive digital demand generation through integrated, multi‑channel campaigns spanning paid, organic, email, automation, and nurture.
Own and optimise the organisation's social media presence, ensuring consistent brand alignment and engagement growth.
Create high‑impact digital content and assets (blogs, videos, thought leadership) that support brand positioning and campaign objectives.
Act as marketing automation lead, owning HubSpot workflows, segmentation, lead scoring, reporting, and funnel performance.
Design and execute targeted ABM programmes using data to identify high‑value accounts, personas, triggers, and intent signals.
Leverage AI and automation to scale personalised outreach, improve planning, and enhance performance across the funnel.
Measure, report, and continuously optimise performance using KPIs, attribution, insights, and A/B testing.
Profile
A successful Senior Marketing Executive should have/be:
Proven B2B experience, ideally from the technology sector.
Advanced social media capability with a clear focus on engagement and performance.
Data‑driven marketer with expertise in segmentation, optimisation, funnel metrics, and attribution.
Hands‑on HubSpot expertise, including automation, lead scoring, workflows, and reporting.
Proven ability to execute ABM programmes and data‑led targeting strategies.
Skilled in digital content creation and storytelling to support campaign and performance goals.
Analytical, highly organised, and execution‑focused, with a fast‑learning and innovation mindset.Job Offer
The successful candidate will receive:
£36,000 - £40,000 per annum, DOE
25 days holiday, pension, private medical insurance
Hybrid working - Basingstoke based