Top reasons to work for this software client:
* Basic salary to 55k per annum.
* Remote based role.
* Flexible hours, early finish Friday.
* Award winning, fast paced collaborative Cybersecurity Software Business.
* Joining at an exciting time of company growth.
* Focus: drive brand awareness, demand generation, marketing qualified leads & nurturing leads.
* Working closely with the Digital Marketing, Sales & Product Teams.
* Rewarding blend: design & develop marketing campaigns that drive demand.
* Opportunity to impact and propel your career, big emphasis on training & development.
* Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
* Flexible hours - Including banking hours, shorter core hours on a Friday
* Duvet Days, Recognition Awards
* Competitive Pension Scheme
* Cash-back Healthcare Plan.
Broad Core Responsibilities:
* Scope, design and develop marketing campaigns that drive demand.
* Proactive in researching and developing campaign ideas that drive results with the defined audience.
* Developing campaign briefs, timelines and KPIs aligned to marketing and pipeline goals.
* Reverse funnelling to measure target conversion rates against campaign target to track performance.
* KPI Management (Marketing Qualified Leads, Sales Qualified Leads).
Expected Qualifications, Skills & Experience:
* Relevant experience delivering demand generation results.
* Solid experience managing and executing effective demand/lead generation campaigns.
* Experienced using HubSpot or similar.
* Strong project management and communication skills.
* Understanding of B2B buyer journeys and sales funnels.
* Experience managing external agencies to scale campaigns/execution.
* Passion for customer-first initiatives, and a desire to continually learn.
Highly desirable:
* Experience in the Cybersecurity Industry