Salesforce Marketing Cloud Architect
Job Type - Hybrid (London)
Role Overview
We are seeking a talented Salesforce Marketing Cloud Architect to design and implement the platform foundations required to run sophisticated, data-driven campaigns at scale (segmentation, data model, integrations, automation, personalisation, governance.
Key Responsibilities
* Own the end-to-end SFMC solution design for complex campaign use cases: lifecycle, triggered, multi-step journeys, dynamic content, and advanced segmentation.
* Translate business needs into scalable technical designs (target architecture, patterns, standards, and documentation).
* Act as the technical advisor to the client: recommend how SFMC should be used to maximise value (capabilities, best practices, operating model, roadmap).
* Define and implement the SFMC data model to support sophisticated segmentation and personalisation (Data Extensions, attributes, relationships, suppression rules).
* Design audience strategies and segmentation approaches (SQL segmentation, preference logic, eligibility rules, frequency rules).
Core Requirements
1. Proven SFMC architecture and technical delivery experience across core studios (e.g., Journey Builder, Automation Studio, Email Studio, Content Builder).
2. Proven experience imp...