Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Leica Biosystems, one of Danaher's 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where your unique viewpoint matters. By harnessing Danaher's system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. We’re transforming lives in cancer diagnostics with the mission "Advancing Cancer Diagnostics, Improving Lives". Our global portfolio spans from biopsy to diagnosis, empowering clinicians with innovative, reliable solutions to give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re becoming part of a passionate team that knows every moment matters.
In This Role, You Will Have The Opportunity To
* Lead the rollout and localization of global campaigns across EMEA, ensuring readiness, consistency, and high-quality execution in priority markets.
* Drive demand‑generation activation in partnership with Sales, focusing on increasing marketing‑influenced pipeline, lead quality, and conversion across the funnel.
* Define and implement campaign governance, processes, and tools (SFDC, asset deployment, tracking) to ensure visibility, consistency, and operational excellence.
* Monitor campaign and channel performance (digital, events, webinars), translating insights into actionable improvements to strengthen ROI and commercial impact.
* Lead and develop a team responsible for campaign deployment and activation, ensuring prioritization, accountability, and strong execution cadence across markets.
The Essential Requirements Of The Job Include
* A Bachelor’s degree in Marketing, Business, or Life Sciences.
* Extensive experience in B2B marketing within Healthcare / MedTech / Diagnostics / Life Sciences in a matrixed environment.
* Proven people‑leadership capability, including coaching, prioritization, performance management, and building execution rhythm across a team of direct reports.
* Proven experience driving campaign excellence / growth‑marketing activation, ensuring consistent deployment across multiple markets partneri ng with Sales and commercial stakeholders to support demand‑generation activation and funnel influence.
* Strong experience leading major tier‑1 tradeshows and exhibitions, from strategy to delivery and post‑event performance reporting.
* Strong experience in Salesforce (SFDC.com) including lead lifecycle understanding, reporting basics, and campaign/lead tracking principles.
* Proven experience supporting digital marketing execution (email campaigns, landing pages, webinars, paid/organic activation coordination, developing and monitoring KPIs such as engagement, conversion, lead quality) and the ability to translate performance signals into practical improvements that strengthen execution and commercial alignment.
Travel, Requirements
* Ability to travel 30%‑50% of the time for internal and external meetings (key tradeshows, exhibitions, etc.).
It would be a plus if you also possess previous experience in
* Translating market insights and customer segmentation into targeted marketing strategies that drive growth across diverse and complex markets, using VoC surveys and tools to support that.
* Demonstrating strong commercial acumen, with the ability to connect marketing activities to revenue outcomes, win rates, and share‑of‑wallet expansion.
* Shaping customer engagement strategies in tender‑driven markets, including pre‑tender engagement and value‑based positioning to influence specification and decision criteria.
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