Job Title: Product & Campaign Marketing Manager
Salary Banding: 50 - 55k per annum (DOE) + Benefits + Bonus &
LTIP Programme
Contract type: Permanent & Full time
Location: London
Be Part of Something Big. Join the Wingstop Team!
At Wingstop, we are not just in the chicken
business, we are in the flavour business. Our focus is on delivering
exceptional experiences and memorable moments for both our customers and our
team.
We have been recognised for our commitment
to excellence earning accolades such as (Sunday Times Best Places to Work 2024
& 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1
Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.
Who are we looking
for?
An experienced
Marketing Manager increase revenue and frequency through high-performing menu campaigns,
pricing mechanics, bundling, and promotional strategy. This role owns the
development and delivery of all tactical campaign moments, menu messaging and
product marketing efforts.
Key
Responsibilities
Sales Growth & Menu Strategy
•
Develop new product propositions, bundles and campaign-led offers
•
Lead day-part, basket-builder and occasion-based strategy to drive
frequency
•
Work with global and local teams to activate LTOs and test menu changes
Pricing & Promotions
•
Lead pricing strategy and promotional offer testing
•
Collaborate closely with Finance and Delivery teams to optimise value and average spend
•
Deliver channel-specific bundling strategies (delivery, click &
collect, dine-in)
Campaign Planning & Messaging
•
Own creative messaging for menu launches and tactical campaigns
•
Brief creative and content teams on assets and formats needed
•
Ensure consistent message delivery across social, CRM, delivery and POS
•
Collaborate with Digital and CRM teams to ensure omni-channel
consistency
Performance Optimisation & Commercial Analysis
•
Monitor ROI across LTOs, promotions, and day-part strategies
•
Track campaign conversion rates, sales impact and customer retention
metrics
•
Adapt calendar and positioning based on insight and trading performance
•
Use dashboards, finance reports and trading data to inform weekly optimization
Local Store Marketing (LSM)
•
Build and maintain regional toolkits, flyers, vinyls, and POS plans
•
Own monthly store refreshes and OOH support planning
•
Collaborate with NSO and Ops teams on new store openings
•
Act as LSM lead in national campaign localisation
Cross-functional Collaboration & Global Alignment
•
Work with Ops, Finance and Delivery to connect campaigns to the full
guest journey
•
Share learnings and coordinate insights with international Wingstop
markets
•
Ensure product positioning aligns with long-term brand and revenue
goals
•
Own the planning calendar for tactical campaigns, menu innovation and
store moments
Requirements
We’re seeking a
commercially-minded marketer with a deep understanding of menu strategy,
campaign planning, and customer behaviour across QSR or retail formats.
Essential:
* 4+ years of marketing experience within food,
QSR, retail or FMCG brands
* Proven success delivering product-led
campaigns that drive frequency and sales
* Strong commercial acumen with experience in
pricing, bundling, and promo testing
* Confidence working with Finance and Ops on
product performance and menu mechanics
* Experience localising national campaigns
across different regions or sites
* Ability to brief and manage creative teams to
produce compelling product messaging
* Skilled in using insights and trading data to
optimise campaigns in real time
* Excellent organisation and calendar management
skills, with a bias for action
Desirable:
* Familiarity with delivery platform mechanics
(e.g. Deliveroo, Vita Mojo)
* Experience leading LTO rollouts or menu
refreshes across national and local campaigns
* Understanding of customer occasion marketing
(day-parting, basket-builders)
* Working knowledge of point-of-sale and
regional campaign toolkits
* Previous work with international stakeholders
or global campaign toolkits
Why
Wingstop?
At
Wingstop, we believe in rewarding and investing in our people. Here’s
what we offer:
· Generous
annual Bonus scheme: with potential for higher earnings based on business
performance.
· LTIP
Programme:
based on business performance.
· Enhanced
Holiday allowance:
Enjoy 25 days of annual leave plus bank holidays.
·
Enhanced Employer Pension
Contributions: 5%
Employer Contributions.
· Private
Healthcare:
Benefit from private health insurance, including Vitality at Work perks.
· Family
Support:
Enhanced maternity and paternity leave for growing families.
· Enhanced
Sickness Benefit:
Two weeks full pay, 12 month rolling
· EV
Salary Sacrifice Scheme: available after 3 months of service
· Paid
Birthday Leave:
Celebrate your birthday with an extra day off, on us.
· Welcome
Pack:
Start your journey with us with a Wingstop welcome pack.
· Discount
Platforms:
Access a wide range of retail, dining, and wellness deals.
· Flexible
Pay Options:
Use Wagestream for on-demand access to earned wages.
· Exceptional
Training & Onboarding: Begin your career with a structured programme tailored to
your role.
· Career
Development:
Unlock training and growth opportunities to advance your career.
· Professional
Uniforms:
Look the part with our branded attire.
· Recognition
& Celebrations: Attend semi-annual conferences and team events to celebrate
success.
· Benefits
Platform:
Access e-learning, lifestyle savings, and well-being resources.
· Flexible
Work Culture:
Enjoy remote work options and the freedom to make your role your own.
· Exclusive
Discounts:
Enjoy 20-50% off when dining with friends and family.
Commitment
to Diversity and Inclusion
We
celebrate individuality and are dedicated to fostering a diverse and inclusive
workplace. As an equal-opportunity employer, we are committed to creating a
supportive environment for all. If you require any adjustments during the
recruitment process to perform at your best, please let us know—we’re here to
assist you.
If
this opportunity aligns with your skills and career goals, we encourage you to
apply. Join us in bringing the flavour and making a real impact!