Overview
Lead digital production embedded with BBC Wales’ Specialists team on a fixed-term pilot. You’ll turn stories in key topic areas and briefs—health, education, climate, society, communities, culture, money and business—into clear, high-impact journalism that will contribute to meeting our weekly target for unique visitors. Sitting in Digital and embedded in the Stories & Specialists team, you’ll shape on-day, pre-planned and breaking output to grow our digital audience and provide an unparalleled service in a pivotal election year.
Department: BBC Wales News · Location: Wales, hybrid · Contract type: Full-time, fixed term/attachment until 27/03/2026 · Salary: £49,133 - £53,100 depending on relevant skills, knowledge and experience.
Note: Welsh language skills are not required for this role. Flexible working is available and will be discussed at offer stage.
Why join the team
You’ll help define how we scale specialist briefs for digital—testing formats, sharpening workflows and assisting colleagues to back the best stories. You’ll have autonomy, tight feedback loops and clear KPIs (reach, engaged time, Youth%)—with learnings feeding directly into how we commission and plan in the future. It’s hands-on, fast and meaningful public-service journalism.
Key Responsibilities and Impact
* Lead the daily digital production spine for specialist coverage: live pages, news stories, explainers, timelines, headline/push craft and visual treatments—clear, accurate, distinctive.
* Orchestrate on-day and breaking coverage on specialist-area stories affecting Wales; coordinate on-platform treatments, SEO, social and video.
* Translate data, research and policy into accessible formats (cards, Q&As, short-form video) that travel on site and social.
* Coach correspondents and producers with audience motivations and format playbooks; track story KPIs (reach, engaged time, Youth%) and share actionable insights.
* Join the dots across digital and linear output, in English and Welsh, to maximise cross-platform impact and bilingual potential.
Essential Criteria
* Exceptional editorial judgement and senior-level digital production experience in news.
* A proven track record of developing compelling digital story treatments which have made significant impact with the audience.
* Strong knowledge of Welsh public-interest areas (e.g. NHS Wales, education reform, climate transition, cost of living, culture, SMEs) and ability to make complexity clear.
* Proven skill across live pages, explainers and social video; confident with headline, SEO and push-alert craft.
* Calm, organised and decisive under pressure; able to lead multi-item days and breaking coverage.
* Audience-centred mindset; uses data to inform choices while upholding BBC standards on accuracy, impartiality and inclusion.
* Flexibility to work shifts, including some evenings/weekends, within our hybrid setup.
Desirable But Not Required
* Welsh language skills (spoken/written) or experience commissioning bilingual output.
* Familiarity with BBC tooling and workflows (Optimo, Wolftech, social publishing; basic data-viz).
* Experience designing/evaluating pilots and reporting impact against newsroom KPIs.
* Background partnering with specialist correspondents on impact output or audience-led series.
* Ability to facilitate cross-team collaboration and land distinctive, high-impact digital output.
Employment and Checks
Disclaimer: This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If offered this role, the BBC will conduct employment screening checks which include reference checks; eligibility to work checks; and, if applicable to the role, safeguarding and adverse media/social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact: bbchr@bbc.co.uk
Redeployment: The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Broadcast Media Production and Distribution
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