Description
JOB TITLE: Marketing - Assistant Planning Manager
SALARY: £61,344 - £67,160
LOCATIONS: Edinburgh, Bristol, Chester or Halifax
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
About the role:
The role supports the planning and delivery of high‑quality ATL and full‑funnel campaigns that drive awareness and commercial impact. Working with product marketing, growth teams and agencies, it leads briefs, aligns resources and ensures campaigns are well‑timed. It uses data, media expertise and target analysis to optimise effectiveness, while being responsible for agency briefing, budgets and on‑time delivery through strong collaboration.
The role also supports Campaigns & Social Accelerator activity, including brief management, resource and budget oversight, and agency collaboration. It helps deliver brand and commercial success alongside full‑funnel teams and provides additional capacity within the team.
What you’ll be doing
1. Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
2. Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
3. Prioritising new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
4. Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
5. Be able to analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning.
6. Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
7. Work together with Growth Marketing Accelerator team to optimally plan “full funnel” coordinated campaign plans to deliver commercial success.
8. Ensure high-quality agency briefs are delivered to our agency partners.
9. Successful and compliant delivery of campaigns to budget and time.
10. Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
11. Management of team budgets
Why join us?
From building a truly sustainable business to creating a place where people love to work, we’re looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen. Sound like you?
What we’re looking for?
12. Brand and or product marketing experience for leading consumer brands - experience in planning and leading high value budgets for efficient media and production plans
13. A strong technical understanding of a broad range of marketing channels and the media landscape
14. Stakeholder management experience influencing and working with senior leaders in organisations
15. Excellent communication (written and verbal) and confident presentation skills
16. Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result
17. A strong focus on detail and ensuring consistency
18. The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.
19. A focus on personal development and learning
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
20. A generous pension contribution of up to 15%
21. An annual performance-related bonus
22. Share schemes including free shares
23. Benefits you can adapt to your lifestyle, such as discounted shopping
24. 28 days’ holiday, with bank holidays on top
25. A range of wellbeing initiatives and generous parental leave policies
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.