ABOUT BREMONT At Bremont, we design and create the ultimate tool watches — built to be tough, reliable, and ready for any adventure. Our watches are crafted for those who believe that anything is possible with the right mindset. With deep British heritage, Bremont stands as a symbol of determination, innovation, and adventure. Made in our state-of-the-art facility in Henley-on-Thames, each timepiece combines precision engineering, expert craftsmanship, and cutting-edge design.
True design and engineering brilliance simplifies and clarifies. Our approach to brand and business is rooted in simplifying processes and procedures to achieve greater success.
The Global CRM lead will be responsible for developing the Global CRM Strategy to ensure a seamless customer journey across the different touchpoints. This role will also be responsible for leading and developing Bremont’s first Loyalty program, to effectively build the customer lifetime value and improve across CRM metrics such as recruitment, retention, repeat rates.
It requires strong stakeholder management and effective collaboration with cross-functional teams to ensure alignment, seamless integration, and the successful implementation of CRM and Loyalty programs, along with the GTM transition.
CRM & Loyalty
Responsible for the CRM Global strategy, and the planning and execution of CRM Communications including Marketing, CRM Lifecycle, and disruption driving revenue and retention while balancing customer and business needs.
Build Bremont Loyalty program with close collaboration across the different stakeholders including Marketing, Business, online & offline teams
Lead the build and management of the email marketing calendar, on a seasonal and ad hoc basis.
Ownership of ongoing A/B engagement testing plan to determine most effective creative, messaging and targeting
Identify data enrichment opportunities to enable more behavioural and interest-based segmentation for triggered journeys
Integration support – work cross functionally to ensure smooth CRM and data integration and in future, work with External Agencies
Instil & demonstrate strong data approach to segmentation, understanding the customer equation and priorities
Build strong relationship and connection with Bremont customers through crafting effective triggers and campaigns and activations that drives customer engagement online & offline
Strong understanding of current Bremont CRM and loyalty technology stack to maximize program effectiveness
Reporting & Data
CRM & Loyalty reporting and distil key takeaways
Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment, at all times
CRM & Loyalty Global frame and strategy
Data Activation & Acquisition across online and offline touchpoints
Develop the Content Strategy that will drive the program’s success (CRM & Loyalty)
Foster and develop deep correlation between media and CRM teams to drive channel effectiveness
Considerable experience in a similar email role preferably for a B2C or D2C CRM function
Computer literacy Excel, Word, and PowerPoint. An eye for design-proficiency (Figma or Photoshop experience),
Process management experience
Confident using data and excellent communication skills
Stakeholder management
Knowledge and passion about marketing and data
25 days holiday plus bank holidays, and 3 days paid time off in December for HQ Shutdown!
~ Free onsite lunch
~ Life cover of x3 your salary
~ Excellent length of service awards featuring the issuing of those Bremont timepieces we are all so proud to produce.
~ Significant permanent employee discounts on Bremont Watches, with great ‘family and friends’ Sales.
~ Unique retail discounts for many different brands, available both locally and online.
~ Enhanced Maternity and Paternity leave.
~ Wellbeing initiatives including counselling and 24/7 financial & legal advice.
~ Strong support regarding time off for you partake in any commendable volunteer work.
~ We’re a sociable bunch and plan several social events throughout the year.
~ Training programmes offered with a focus on career development within the company.
~ A fantastic and enviable new facility in which to work, very near the town centre
Monday to Friday, 37.Hybrid working pattern, with office based in our HQ in Henley on Thames
Probation process 4 months standard
Notice period 2 months up to 2 years service, increasing to 3 months
We intend to have flexible and accessible hiring practices and will make every attempt to adapt to your needs throughout.