Social network you want to login/join with:
Head of Promotions - Music Festivals, Slough
Client: The Fix Creative Ltd
Location: Slough, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 06.06.2025
Expiry Date: 21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large scale music festivals experience and have been in such roles for approximately 10 years. Applications without this experience will not be considered.
About the job
Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for culturally defining events and their flagship music festival celebrating African and urban music genres, including Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.
The company builds emotionally engaging experiences and aims to shape the future of live festivals, content, and branded culture. They are expanding and seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and high demand.
The Role: Head of Promotions
This leadership role involves overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. It requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.
Experience:
* 10+ years in live event (preferably music festival) promotions, talent booking, or ticketing strategy.
* Experience managing multi-city or international event portfolios.
* Proven ability in data-driven ticketing and pricing strategies.
* Strong industry relationships.
* Leadership in managing high-performing teams.
* Financial acumen including P&L management.
* Experience with major promoters (e.g., Live Nation, AEG).
* Understanding of sponsorship and brand activations.
* Experience expanding event brands into new markets.
* Knowledge of global music trends and audience behaviors.
Success in this role means:
* Maximizing profitability through strategic forecasting and pricing.
* Driving market expansion and audience growth.
* Leading and developing a high-performing team.
* Aligning events with long-term company growth, mission, and values.
Key Responsibilities
* Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
* Develop multi-year expansion strategies.
* Collaborate with artist booking and sponsorship teams.
* Ensure a balanced event calendar.
Ticketing & Pricing Strategy
* Develop dynamic pricing models and manage P&L responsibilities.
* Work with ticketing partners to optimise sales.
* Use sales data to adjust strategies.
Commercial & Sponsorship Integration
* Integrate sponsorship activations.
* Secure commercial partnerships.
* Develop marketing strategies.
Market Positioning & Industry leadership
* Represent the company at industry events.
* Understand consumer behavior and trends.
* Lead with strategic vision and analytics.
* Negotiate top-tier talent and partnerships.
What We Offer
Competitive salary (£80,000), bonus, health benefits, flexible work, leadership development, parental leave, and PTO.
Why Join?
This role offers an opportunity to shape the future of live music and entertainment in a high-growth environment. We seek strategic, data-driven leaders who thrive under energy and change.
J-18808-Ljbffr