👋 About Us
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
💼 About the Role
We’re looking for a Senior Commercial Analyst to join us in a high-impact role at the centre of the commercial team.
We are looking for someone who loves spotting opportunities, investigating what’s really going on and solving the business problems that matter.
The challenges you’ll work on will be broad and will shape how we grow. These could span our products, customer journey, sales process, marketing performance and overall growth strategy.
You’ll combine CRM data with commercial judgement, customer understanding and input from teams across the business. Your work will turn insight into clear recommendations and real outcomes that drive performance.
You’ll lead and develop our small commercial data team as well as coaching others, sharing best practice and bringing structure and pace to commercial problem-solving.
This is a great opportunity for someone who thrives in a fast-moving, high-ownership environment where problem solving and pace matter.
🔥 Key Responsibilities
As a Senior Commercial Analyst, you will:
Own commercial insight through our CRM:
* Act as the business owner for the sales side of HubSpot, ensuring the system supports how the commercial team operates.
* Own commercial data in HubSpot, ensuring pipelines, reports and dashboards are accurate.
* Identify and troubleshoot issues and gaps in how HubSpot is structured or used. Lead improvements to ensure data quality and reliable reporting to improve commercial performance.
* Improve funnel visibility and performance tracking so leadership has a clear view of commercial performance and emerging issues.
Solve commercial problems:
* Own high impact commercial questions across acquisition, conversion, revenue and customer journey.
* Continuously monitor commercial performance and proactively identify issues, opportunities and emerging trends without needing to be asked.
* Investigate root causes and propose clear, practical solutions that drive growth.
Lead and develop a team:
* Lead and develop our small commercial data team, setting priorities, raising standards and coaching others to think commercially.
Drive cross-functional execution:
* Partner with marketing, sales, operations and product to gather data and insight to improve commercial performance.
* Drive initiatives that unlock growth, whether that’s through clearer data, sharper insights or better processes.
😊 About You
* Proven experience in commercial analytics, insights or strategy in a fast-paced environment.
* Strong analytical skills with the ability to turn complex, ambiguous data into clear, actionable insight and commercially grounded recommendations.
* Clear, adaptable communicator who can translate complex analysis into simple, commercially relevant insight, adjusting communication for different audiences.
* Strong commercial acumen with understanding of customer journeys, conversion levers and revenue performance.
* Demonstrated ability to structure commercial questions, connect data with business context, and drive practical, high‑impact solutions to solve commercial problems.
* Proven people‑leadership experience, including managing, coaching, and developing team members to achieve high performance.
* Confident working with CRM systems (ideally HubSpot) and using data structures to improve performance visibility.
* High-ownership mindset - confident in taking responsibility for outcomes, driving action and influencing decisions with robust, evidence-based insight.
* Experience working at pace and balancing speed with quality in a fast-paced environment.
⛳️ Compensation, Perks & Benefits
* Salary: £60,000 - £70,000 per year depending on skills and experience
* Joining a mission-driven, high-growth company where impact, innovation, and collaboration are at the heart of everything we do
* Private Health Insurance
* Group Life Assurance
* Employee Assistance Programme
* 28 days holiday plus bank holidays per annum
* Electric Vehicle Scheme
* Share Incentive Plan
* Cycle to Work Scheme
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.