General Manager | Automotive Dealership | Swindon
Salary: £80,000 basic | £100,000 OTE | Permanent, Full-Time
A leading automotive dealer group is seeking an experienced Automotive General Manager to lead a high-performing dealership in Swindon. This senior role focuses on driving new and used car sales performance, supporting aftersales profitability, and delivering an exceptional customer experience.
Role Overview The General Manager will:
Lead and motivate the sales management and aftersales teams
Maximise sales revenue, profitability, and departmental performance
Ensure FCA, financial, and legislative compliance
Maintain outstanding dealership standards across operations, stock management, and customer satisfaction
Report directly to the Brand DirectorWhats on Offer
Competitive £80,000 basic salary plus £100,000 OTE
Company vehicle
Monthly performance bonus scheme
30 days holiday including bank holidays, increasing with length of service
Discounts on MOTs, servicing, parts, and vehicles
Life assurance at no personal cost
Retail and gym membership discounts
Refer a friend scheme up to £1,000
Full training, development, and progression opportunitiesSkills and Experience Required
Automotive General Manager or Head of Business experience within a franchised dealership
Proven success managing sales and aftersales departments
Strong understanding of financial controls and compliance
Excellent stakeholder, communication, and leadership skills
Analytical approach with a passion for delivering results and exceptional customer serviceKey Responsibilities
Deliver and exceed all KPIs and business targets
Oversee new and used vehicle operations, including stock and display standards
Ensure full FCA and internal compliance with regular auditing
Drive high CSI scores and customer retention levels
Work closely with internal stakeholders to achieve operational goalsIf you are looking to take the next step in your automotive leadership career and meet the above criteria, apply today to be considered for this exciting General Manager opportunity