As PR Intern at Sanderson Design Group, you will be responsible for day-to-day support of the PR function, with some marketing events support. Your purpose will be to support our PR & Communications Manager and PR Executive with elevating our brands to create consumer demand. This internship is ideal for someone looking to pursue a PR role in the world of interiors. It will provide a hands-on, varied experience amongst a welcoming team in our beautiful HQ in Chiswick.
Before applying for this role, please read the following information about this opportunity found below.
RESPONSIBILITIES
* Work closely with the PR & Communications Manager and Executive on new campaigns and briefs
* Participate in brainstorming and planning sessions
* Lead on tracking coverage (appeared and forthcoming) and PR metrics
* Monitor coverage daily, flag key/relevant coverage
* Monthly reporting on all brands’ coverage – both print and digital
* Be the main point of contacts for our clippings service
* Work on presentations for product launches, stakeholder meetings and new collections
* Action image, sample and product requests from press and stylists
* Build relationships with press, cultivate network of contacts
* Analyse interiors trends and wider industry news to proactively develop weekly pitches
* Support on previewing new collections to key publications and journalists, compile post-event report
* Support PR Executive in liaising with international PR agencies
* Distribute content such as briefing notes and press releases as required
* Update and maintain press database
* Daily administrative tasks / ad hoc duties to support PR & Communications Manager and Executive
* Manage department subscriptions and expenses
* Maintain magazine storage and archive - Support with key marketing events where possible (incl. Voysey House Collective)
* Deliver all projects to a high standard, in line with brand expectations
MEASURES OF SUCCESS
* Consistent performance across the role’s responsibilities
* Timely response to press office queries
* Confidence with leading on tracking media coverage and PR Metrics
* Brilliantly run events
CONNECTING WITH OTHERS
Effectively collaborate across the business to develop strong relationships with internal and external stakeholders. We are looking for an individual with a collaborative mindset.
Internal Teams
* The Group Leadership Team
* Brand Managers
* Design and archive teams
* Digital, performance and influencer marketing teams
* Partnerships and Licensing
* International Divisions
* Sales
External Teams
* Press and Publishers
* External Agencies
* Interior Designers
* Consumers
* Influencers
QUALIFICATIONS
* Bachelor’s degree in an Arts / Humanities / Marketing, or equivalent working experience
EXPERIENCE & SKILLS
* Proficient in Microsoft Office suite, especially Excel for KPI tracking and analysis (incl. PivotTables) - Organised, deadline-driven, detail-oriented
* Proactive, reliable individual
* Strong interpersonal and communication skills
* Excellent writing and copyediting skills
* Ability to understand and detect design trends
* Passionate about interiors and aware of key publications
* Experience with Launch Metrics is a plus
* Experience working in an office or a marketing team is a plus
BEHAVIOURS
* Proactive, reliable, organised
* Detail-oriented
* Strong interpersonal and communication skills
* Problem solver
* Self-starter and self-motivated
* Must be willing to travel and work evenings/weekends as required to support events (time can be taken back in lieu)
ABOUT US
Sanderson Design Group is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. It consists of six brands: luxury, heritage and contemporary, including Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion respectively. The heritage of Sanderson Design Group began in 1860 with an exceptional archive dating back to 1600s. Strong UK manufacturing bases comprising of Anstey wallpaper factory and Standfast & Barracks, a fabric printing factory, manufacture for the Company and third parties.