The Sr
Specialist - Social Media Marketing will oversee organic social
channels and be the voice of Wendy's UK across key digital platforms
(Instagram, TikTok, Facebook, etc.). This role is responsible for the
end-to-end management of our social presence, encompassing content strategy,
trend spotting, creative execution, community engagement, and performance
analysis, all while upholding the unique Wendy's brand personality and tone of
voice.
This
role will ensure the brand visual standards, character, tone and imagery are
upheld and maintained across all channels.
Responsibilities:
* Be on the pulse with social trends and cultural moments to generate organic social content that engages our audience and ensures Wendy’s UK relevance in online conversations.
* Layout the organic social calendar for each month (across all organic channels – particularly Instagram and TikTok) with the support of the International Social Media team. Devise creative ideas for engaging content and own the generation and execution of the content.
* Lead our social community management approach, determining how best to interact with our community in the right moments to drive maximum engagement.
* Leverage data-driven insights to inform future social content creation and community management strategies.
* Lead paid social marketing campaign management working directly with agency partners and external teams to develop and monitor full year-long calendar of activity.
Qualifications:
* Bachelor's Degree is required; preference for Advertising, Communications, Marketing/PR.
* 3+ years marketing experience, including an understanding and familiarity with all major social platforms.
* Demonstrated experience in social media, content creation & community management.
* Strong interpersonal skills and demonstrated ability to build strong relationships and influence others with the ability to contribute to new process development, and develop robust creative deliverable timelines.
* Experience working at or with a large consumer-facing brand.