• Manage the marketing department budget and uses financial strategy to advise all marketing plans • Oversee the presence of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts • Evaluate marketing reports and sales data compiled by marketing colleagues and team • Presents a regular updates and information to other department heads and executives • Work with team mates to incorporate marketing needs into overall company planning and strategy • Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services • Organise and attend company-wide and marketing events • Travel to meet clients and attend conferences, trade shows, industry events, and seminars • Adheres to and implements company policies and procedures • Conceive and develop efficient and intuitive marketing strategies • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures • Initiate and control surveys to assess customer requirements and dedication • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities • Monitor progress of campaigns using various metrics and submit reports of performance • Collaborate with managers in preparing budgets and monitoring expenses • Monitoring performance of marketing campaigns