Vent-Axia, part of Volution Group plc, improves the indoor environment by providing ventilation solutions across Commercial and Industrial buildings.
The Role:
As the National Sales Manager, you will lead and grow our Commercial & Industrial ventilation specification sales business across the UK. You will manage, develop, and inspire a team of six field-based Sales Executives while delivering ambitious growth objectives and strengthening our market position.
The NSM will be responsible for developing strategic relationships with consulting engineers, M&E consultants, contractors, developers and key distribution partners to increase specification activity and secure project sales opportunities.
Responsibilities
* Develop and execute a national sales strategy for commercial and industrial ventilation products and solutions.
* Drive specification sales growth through engagement with M&E consultants, specifiers, architects, developers, and main contractors.
* Identify and secure new business opportunities across key sectors including healthcare, education, commercial offices, industrial, retail, hospitality, and public sector projects.
* Manage the sales pipeline from specification through to project conversion and order placement.
* Deliver sustainable revenue and margin growth aligned with company objectives.
* Promote ventilation solutions at design stage to achieve preferred or sole specification status.
* Build strong technical relationships with consulting engineers and project stakeholders.
* Monitor construction project activity and influence decision-making throughout project lifecycles.
* Coordinate with estimating, technical, and operations teams to ensure successful project delivery.
* Support value engineering discussions while protecting commercial margins.
* Lead, coach and develop the sales team to drive sales across the brand.
* Establish clear KPIs, performance targets and development plans for the sales team.
* Foster a high-performance sales culture focused on accountability, collaboration and customer engagement.
* Conduct regular sales reviews, forecasting, and performance reporting.
* Develop strategic partnerships with national contractors, consultants, and distribution groups.
* Maintain strong relationships with existing customers while expanding market share.
* Represent the company at industry events, exhibitions, and networking opportunities.
* Provide market intelligence, competitor analysis, and customer feedback to support product development and business planning.
* Collaborate with marketing teams on campaigns, CPD presentations and specification initiatives.
* Maintain strong awareness of industry regulations, sustainability standards and ventilation compliance requirements.
Requirements:
Essential Experience
* Proven experience in commercial and industrial HVAC or ventilation sales.
* Strong background in specification sales within the building services or M&E sector.
* Experience managing national or regional sales teams.
* Demonstrated success in developing consultant and contractor relationships.
* Strong understanding of project-based sales cycles within construction environments.
* Knowledge of commercial ventilation systems, air movement products, indoor air quality solutions, and HVAC applications.
* Understanding of relevant UK building regulations, CIBSE guidance and sustainability requirements.
* Ability to interpret technical specifications and construction drawings.
Skills & Competencies
* Excellent leadership and people management skills.
* Strong commercial awareness and negotiation ability.
* Strategic thinker with strong analytical and forecasting capability.
* Exceptional communication and presentation skills.
* Self-motivated, results-oriented, and capable of operating at both strategic and operational levels.
Learn more about us here: https://www.vent-axia.com/commercial-industrial