Role
Creative Strategist
Function
TikTok Ads | Performance Creative | Data Optimisation
Responsibility
Drive performance creative for D2C brands.
Reports to
Creative Director
Location
Remote
Overview
Full‑time, permanent. For You Advertising is the leading and fastest‑growing TikTok marketing agency in the UK, focused on helping high‑growth companies across DTC e‑commerce, SaaS and other verticals. As one of the first Officially Badged TikTok Partner Agencies, we are also partnered with TikTok’s Creative Exchange and TikTok Shop.
The Role
The Creative Strategist bridges the client and the agency, linking our internal teams to deliver exceptional work. You will ensure the agency meets and exceeds client expectations, driving continued growth on TikTok. Responsibilities include ideation, creative briefing, creator communications, final delivery, influencer relationships, brand partnerships and TikTok account development.
Requirements
* In‑depth creative strategy: build performance‑driven creative strategies for D2C brands on TikTok.
* UGC management: deliver UGC TikTok content consistently, manage creator relationships and maintain high commercial quality.
* Influencer management: identify and partner with authentic creators, negotiate terms, ensure timely delivery.
* Research: stay current on TikTok trends and content angles.
* Performance analysis: analyze CTR, CVR, ROAS, TSR, Hold‑Rate to optimize creative and report results.
Ideal Candidate
* Deep understanding of social media and TikTok from a commercial angle.
* 3+ years of agency experience.
* Experience communicating with influencers.
* 6+ months of hands‑on TikTok platform experience.
* Highly organised and capable of driving others to deliver.
* Strong research and pattern‑recognition skills.
* Excellent communication skills.
* Knowledge of human psychology, sociology and consumer behaviour.
* Passionate, enthusiastic and personable.
* Skilled in client management and communication.
* Self‑motivated with initiative under pressure.
* Leadership and team management experience is a bonus.
Benefits
* Part of a world‑class team of high‑performing, motivated individuals shaping social commerce.
* Competitive salary + performance‑based bonus structure.
* Flexible remote work options; offices in London, Manchester and Leeds available.
* Extra holiday – take your birthday off.
* Annual salary reviews.
* Structured training and development.
* Frequent team building activities.
* Opportunities to progress into leadership roles.
* Company pension scheme.
* Annual bonus schemes.
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